Pullman kicks off major expansion in Australia

QUAY Grand Suites Sydney was today rebranded to Pullman Quay Grand Sydney Harbour, making it the third Pullman in Sydney as part of an aggressive local expansion for the five-star hotel brand.

Simon McGrath, COO, Accor Pacific, said growing the Pullman brand in Australia was a key priority for the group, with many of the former Mirvac hotels scheduled to be rebranded to Pullman over the next 12 months.

“The Pullman brand holds such a rich history and is highly regarded throughout Asia and Europe, and it makes sense for us to grow this brand in Australia where there is clear demand for quality internationally branded hotels aimed at the corporate and upscale leisure markets,” he said.

“Pullman is already a major brand in key source markets for Australia across Asia and Europe, and it is anticipated that there will be some 150 Pullman hotels and resorts by 2015.”

Set on the eastern shore of Circular Quay and overlooking Sydney Harbour, the Pullman Quay Grand Sydney Harbour offers 67 one- and two-bedroom suites, fine dining in Quadrant Restaurant, and three function rooms that can cater for up to 140 guests.

The hotel joins Pullman Sydney Olympic Park, Pullman Sydney Hyde Park – currently undergoing an upgrading programme following a rebranding from Sydney Marriott in May – Pullman Reef Casino in Cairns and the recently rebadged Pullman Resort Bunker Bay in Western Australia’s Margaret River region.

The Sebel Cairns, The Sebel King George Square Brisbane and The Sebel Albert Park Melbourne are all primed to take on Pullman branding within the next six months, putting Pullman on track to grow its Australia network to 15 hotels by end-2013.

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