STARTING this year, the Philippines’ Department of Tourism (DoT) will mount an international marketing blitz to promote Philippine Amusement and Gaming Corporation’s (PAGCOR) Entertainment City, which is located along the Manila Bay area.
Among the first to benefit from the marketing offensive is the US$1 billion Solaire Resort and Casino, the first to open among the four integrated gaming and leisure resorts that comprise Entertainment City.
Slated to open during Solaire’s first phase in 1Q2013 are the Solaire Manila Hotel with 500 luxury rooms, suites and villas; a 1,900m2 column-free grand ballroom for 1,600 dinner guests; a 18,500m2 gaming space on two levels; 300 gaming tables and 1,200 slot machines; various F&B outlets and wellness facilities and parking space for up to 3,000 cars.
Assistant tourism secretary, Domingo Ramon Enerio III, said: “We want to highlight the concept of total entertainment where the specific products therein would target various markets such as locals and international tourists, whether its families, children and youth, senior citizens, students, PMEBs or the MICE market.”
He said the Philippines would also be promoted as a leisure and entertainment city that could compete with Macau, Malaysia and Singapore.
Enerio said the DoT’s assistance in promotions would cover “international marketing sorties of the Tourism Promotions Board, (and the) availability of brochures and other promotional materials in our 17 overseas offices and market representative offices”.
