WYNDHAM Hotel Group’s inaugural Singapore properties, the 405-room Days Hotel Singapore at Zhongshan Park and the 384-room Ramada Singapore at Zhongshan Park, will be targeted chiefly at individuals and companies seeking quality and value (see TTG Asia e-Daily, July 13, 2012).
Days Hotel Singapore is scheduled to open in mid-December, while the Ramada Singapore is set to welcome its first guests in early 2013.
“Wyndham is entering the market during a rather unsettled period. The shaky global economy is compelling both businesses and leisure travellers to keep a watchful eye on budgets. Nonetheless, we don’t see this as a problem. This is an opportune time, given that both Days Hotel and Ramada offer cost effective price prepositions in their respective categories,” said Tony Cousens, the GM for both hotels.
Special weekend opening hotel rates for SIngapore residents at the Days Hotel, which sits in the economy band, are projected to be in the region of S$160 (US$127.70) per night, while the upscale Ramada will have a special weekend opening rate of between S$200 to S$300 per night. “We have been able to price the Days Hotel and Ramada at competitive rates as both properties are located on the city fringes, where naturally, operational costs are lower,” said Cousens.
He anticipates that approximately 75 per cent of the Days Hotel customer mix will comprise leisure bookings. Comparatively, 60 per cent of Ramada’s guests are expected to be holidaymakers, with the remainder deriving from corporate sources and MICE.
Key target markets for both properties include Hong Kong, China, Taiwan, India, Australia and New Zealand.
