COMO Hotels & Resorts has completed a revamp of its brand identity that aims to convey the company’s personalised approach to hospitality. The hotel chain’s nine properties, while keeping their individual names and logos, will now be underpinned with ‘by COMO’.
The Singapore-based hotel firm has also launched a new website, comohotels.com, and a news-driven blog, comohotels.com/blog. The website features tablet- and mobile-friendly content, such as locally-researched destination guides, accommodation and event venue floor plans, and a resource library for trade partners and media professionals.
Gabriela Henrichwark, global marketing director for COMO Hotels & Resorts, said: “COMO’s new website is designed to deliver a user-friendly customer experience to facilitate comprehensive travel planning from research to booking, while the blog extends our existing social media presence. Our fresh branding retains each property’s uniqueness, while extending COMO’s group-wide promise of a highly personalised, luxury travel experience.”
Founded by Singaporean entrepreneur Christina Ong, COMO Hotels & Resorts comprises The Halkin by COMO in London, Metropolitan by COMO in Bangkok and London, Parrot Cay by COMO in the Turks & Caicos, Cocoa Island by COMO in the Maldives, Uma by COMO in Paro, Bhutan and Ubud, Bali, as well as COMO Shambhala Estate in Bali.
This September, Uma by COMO, Punakha is scheduled to open in Bhutan. This will be followed by openings in Phuket and other key destinations in 2013.