MARRIOTT International has rolled out Renaissance Hotels’ first-ever global advertising campaign, Live Life to Discover.
Created in partnership with global marketing and communications agency Anomaly, the new multi-faceted campaign encourages business travellers to explore a hotel or destination’s hidden attractions through recommendations provided by Renaissance Hotels’ hospitality lifestyle concierge service, also known as ‘Navigators’.
Tina Edmundson, senior vice president of lifestyle brands, Marriott International, said: “Live Life to Discover embodies the global spirit of Renaissance Hotels and today’s lifestyle-business traveller, and their eagerness to explore the world beyond their everyday routines.”
The global print campaign, with visuals shot by acclaimed photographer David Black, will feature in 32 countries across various lifestyle, business and travel print media, as well as key out-of-home sites in the US and China.
In addition, Renaissance Hotels will highlight a full-scale re-invention of the brand online, encompassing a website re-launch (www.renhotels.com), enhanced social media marketing and a digital advertising campaign.
