Worldhotels gains traction in the Philippines

WORLDHOTELS has established a foothold in the Philippines through a 10-year deal to provide sales, marketing and reservations support to the Worldhotel and Residences Makati, which is scheduled to open in metro Manila next year.

Located in Makati’s central business district, the deluxe four-star property will offer 252 rooms and 149 serviced apartments, and is part of Worldhotel’s plans to open five branded hotels in the Philippines over the next decade.

“The branded hotel solution offers one of the most flexible models for upscale independent properties and hotel groups. Adopting the Worldhotel brand enables quality independent hotels to position themselves internationally in the face of competition from global hospitality brands,” said Roland Jegge, Worldhotels vice president Asia-Pacific.

“We allow more flexibility for owners to develop their concept, and to manage the concept or theme a la carte. Owners have more freedom to create unique concepts, not cookie cutter hotels, but hotels with personality and up to international standards,” he added.

The Makati hotel is the fourth Worldhotel branded property in Asia after Worldhotel Saltanat in Kazakhstan, Worldhotel Grand Juna Wuxi in China and Worldhotel Turquoise Chandigarh in India.

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