Insight Vacations introduces first Asian programme, targeting affluent travellers
Jaipur’s Wind Palace, featured in five out of six itineraries
Travel experts looking to sell premium tours to India have a new option: Insight Vacations, a premium brand of The Travel Corporation, has rolled out its first travel programme in Asia, featuring India.
Aimed at affluent consumers in Singapore, Indonesia, the Philippines, Thailand, Hong Kong and Malaysia, the inaugural programme features six itineraries. Travellers will have the opportunity to explore the well-known Golden Triangle, and to explore less-trekked regions such as Kerala. Trip extensions to Sri Lanka, Nepal and Bhutan are also available.
There are two Insight Gold tours – incorporating ultra-luxurious stays at Oberoi and Taj hotels and exclusive access to a royal palace – as well as four Premium escorted tours. The Premium itineraries range from eight to 14 days while the Insight Gold itineraries range from 10 to 11 days.
A maximum of 35 people will embark on each tour, which is priced from US$2,365 per person on a twin-sharing basis.
Travel consultants will earn 12 per cent commission on each sale, said Sheryl Lim, regional director, Asia, Insight Vacations. She added that package deals in partnership with Jet Airways would be available by the end of this month.
For B2B marketing, the tour operator will focus on educating its existing travel partners on a group or one-to-one basis, as part of an ongoing exercise.
Lim said: “India is still a relatively new destination for most of the travel consultants we work with. Our goal is to initially work with (those) who currently distribute our European and US products. We intend to target repeat customers first.” The programme was first introduced in January in Australia and the US.
At last week’s launch in Singapore, OP Meena, assistant director of IndiaTourism in Singapore, said the luxury products would “resonate well with consumers in Asia”.
This article was first published in TTG Asia, April 20 issue, on page 8. To read more, please view our digital edition or click here to subscribe.
