MINDFUL of the need to diversify its tourism offerings in order to sustain long-term growth, Beijing has decided to ramp up efforts in developing its MICE industry.
Speaking to TTG Asia e-Daily on the sidelines of the China (Shanghai) International Meetings & Conferences Forum this morning, Sun Weijia, deputy director general, Beijing Municipal Commission of Tourism Development (BTD), said: “Over the past few years, we have been busy improving our capabilities and infrastructure. Now, our leisure tourism market is almost reaching its capacity. Hence, we decided to target further expansion of Beijing’s tourism industry in the area of MICE.”
To meet this objective, the Bejing government has introduced a preferential policy to support MICE development in the capital. Overseeing the project will be BTD, which has been granted a RMB20 million (US$3.2 million) war chest for this year, according to Sun.
Initiatives being mapped out by BTD include the hosting of networking events for MICE professionals, producing a newsletter and an online platform that provides details on suppliers, venues, service providers and MICE resources in Beijing, as well as establishing the Beijing Alliance for MICE Development, a formal grouping of MICE companies which facilitates exchange of knowledge.
In addition, BTD is planning to organise hosted fam trips and site inspections for international media and buyers, and will also provide support for event organisers looking to bid for and host events in the capital, said Sun.
Incentives offered to event organisers include sponsorship for banquets and gala dinners, printing of brochures, and access to professional consultation services through BTD.
– Read more in TTG Show Daily – IT&CM China 2012
