CHINA’S meetings industry is slowly acknowledging the importance of content management in business events, according to Martin Sirk, ICCA CEO.
“Five years ago, the focus for most meeting planners and PCOs was on logistics such as catering, audiovisual equipment, and accommodation, with little attention paid to softer aspects such as content, knowledge and education,” said Sirk.
“Today, companies see the need to design conferences or meetings that achieve the wider objectives specified by clients.”
However, despite the industry’s push to create meaningful meetings and conferences that bring both financial and educational value to clients, there is still a dire need for government stakeholders and the private sector to recognise this sector as a key tool for economic development.
– Read more in TTG Show Daily – IT&CM China 2012
