THE TOURISM Authority of Thailand (TAT) will launch in the second quarter of the year a new B2B campaign, Exotic Usakhane, to promote its UNESCO World Heritage Site guidebook and website introduced last October.
The guidebook and website were designed to cater for special interest travellers planning to visit ASEAN’s most prominent UNESCO World Heritage Sites, using Thailand as a hub.
“Exotic Usakhane, which focuses on cultural and heritage tourism, is just one part of the strategic marketing campaign formulated by ASEAN member countries,” said Sansern Ngaorungsi, deputy governor, Asia and South Pacific market, TAT.
He added: “We want to promote intra-ASEAN travel as the global market has slowed down due to many extenuating factors, such as the economic crisis in Europe.”
According to Sansern, Exotic Usakhane is just one of a series of campaigns set to take off this year, each based on different themes such as health and wellness, nature and eco tourism. The campaign programme will be endorsed and implemented by ASEANTA.
Sansern also mentioned that TAT was working closely with travel professionals across ASEAN to devise tour packages. Though the venue has not yet been confirmed, workshops have been scheduled for February to facilitate discussions.
