THE OLD boys’ club seems to be taking advice from the right people, with its Next Gen logo now imprinted on the association’s namecards and marketing collateral, in addition to a recent hire said to embody its new philosophy.
Speaking to journalists on the sidelines of ATF 2012, PATA’s new, outspoken CEO, Martin Craigs, revealed that it was also on the hunt for online travel-related companies to welcome into its fold.
It is currently in talks with two (well-known) names, but you will have to watch this space to find out who they are.
Craigs has set about repositioning PATA as a forward-thinking body imbued with “fresh, new blood”, attuned to the world of technology.
