EVENT specialist Pacific World has consolidated its worldwide operations under a single brand umbrella as part of its ongoing global expansion.
The move will see its agencies in Europe and India, specifically Ultramar in Spain, TravelScotWorld in Scotland, TUI Hellas Corporate Services in Greece, Miltours in Portugal and Integrated Conference & Event Management and Mintcentives in India, being rebranded under the Pacific World banner.
With the addition of the aforementioned MICE agencies, Pacific World will now operate in 13 countries and over 30 destinations, compared to eight countries in Asia-Pacific previously.
Speaking to TTG Asia e-Daily, Manuel Ferrer, regional director South-east Asia of Pacific World, said: “Pacific World has been largely an Asian company, one that has built a strong reputation for delivering outstanding customer care and for being best in class in onsite operations. That is the identity of Pacific World for the past 30 years, and we must keep that and bring that reputation to Europe and North America.”
A fresh logo that resembles a key, and a new tagline – opening up perspectives – has also been adopted. The revamped corporate identity will be reflected in all marketing collaterals and Pacific World’s corporate booths at trade shows.
“We unveiled the new corporate look at EIBTM in Barcelona this week, and many business partners and even friendly competitors came by to say they loved it,” said Ferrer, adding that the group was also planning to sharpen its congress organisation and special events capabilities, and expand into destinations it does not already have a presence in.
Ferrer explained that while Pacific World had honed its expertise in destination management, the group “has also achieved excellence in PCO and special events capability in some destinations”, specifically capital cities where congresses often gather.
