PALACE Hotel Cipanas, officially opened yesterday by Indonesia Minister of Tourism and Creative Economy Mari Elka Pangestu, is aiming to revive the Puncak area in West Java as a MICE and family weekend destination.
Managed by Discovery Hotels & Resorts, the 185-key property has a ballroom with capacity for up to 700 pax theatre-style, five 40-pax breakout rooms, and various F&B facilities including restaurants, a lobby bar, a wine and cigar lounge, and a food court.
Discovery Hotels & Resorts corporate sales and marketing manager, Johannes Hutauruk, said: “Our target is 70 per cent MICE business, especially from Jakarta and West Java area, while the rest is family and leisure market.”
Puncak area, about two hours’ drive from Jakarta, used to be a popular weekend and meeting resort destination, as well as a stopover area for travellers headed to Bandung.
The area lost its appeal when the Cipularang toll road connecting Jakarta and Bandung opened in 2005, providing faster and more convenient access than via Puncak.
Hutauruk said: “With the opening of the hotel with sizeable meeting and entertainment facilities (including karaoke and pool), and later the spa and fitness centre, we expect to attract the market back here.”
The hotel’s opening rate is 720,000 rupiah (US$80) including daily breakfast, or one million rupiah for full board.
