THE SEVENTH China Business Travel Forum came to a close in Shanghai yesterday, with the annual B2B conference having provided a series of educational insights for those seeking a better understanding of the Chinese business travel industry.
Hosted by American Express Global Business Travel, in partnership with the Shanghai International Conference Management Organisation (a division of the Shanghai Municipal Tourism Administrative Council), the conference drew some 43 suppliers from the airline, hotel, car rental and GDS industries, and over 2,000 visitors, compared to around 1,700 last year.
New to the conference was the Senior Executive Summit, which saw some 15 procurement officers from Chinese-owned companies discussing business travel procurement developments, and how China’s five-year plan and new social media platforms were impacting business travel.
Another first was the creation of a MICE area showcasing American Express Meetings & Events, a division that has been rebranded from its former name, Corporate Meetings Solutions (TTG Asia e-Daily, May 26).
Meanwhile, central to the plenary session was the release of results for the 2011 China Business Travel Barometer survey, which revealed that corporate travel budgets in China have continued to rise despite growing financial uncertainty elsewhere (TTG Asia e-Daily, November 10).
By Patricia Wee