Green MICE growing in popularity

GREEN MICE practices took centre stage at this year’s EXCO Taiwan 2011, the third edition of the annual exhibition and convention-focused show.

Exhibition service providers participating at the event told TTG Asia e-Daily the adoption of eco-friendly practices in the exhibition and convention industry was a steadily growing trend.

According to Tom Yang, deputy general manager of Uniplan Taiwan, which went green with its own presence at the show by relying on iPads and projectors instead of printouts for presentations, 30 per cent of his clients adopt green exhibition technology, with automotive companies being the biggest supporters.

“Automotive companies are big polluters, and they are sensitive about their image,” he explained.

Yang believes that suppliers can play a big part in getting their clients to adopt green practices. “It is our job to convince our clients to use green (exhibition) technology, and we tell them that their customers will appreciate the effort,” he said.

Rick Chen of Taiwan-based Olily Exhibition Design, which counts HTC, Samsung, Hermes and Louis Vuitton among its clients, was another of the eco-friendly exhibitors on show.

All materials used by his company are reusable, Chen claimed, adding that he avoids using wood in the construction of booths.

Instead, the booths are created with custom-made steel fittings, bolted for easy dismantling, and lit using LED lighting—which reduces energy usage by up to 80 per cent, according to Chen.

By Glenn Smith

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