Deutsche Bahn appoints GSAs for Thailand, Malaysia and Singapore

DEUTSCHE Bahn (DB Bahn), the German national rail operator, has appointed GSAs in Thailand, Malaysia and Singapore as part of efforts to increase its Asia-Pacific customer base.

Bangkok-based Magellan Corporation was chosen as its Thailand representative in March this year, while Deks Air Travel & Tours was installed as its GSA for Singapore (TTG Asia e-Daily, June 27) and Malaysia one month later.

Rudi Fisher, who was appointed as head of DB Bahn sales for Asia in January, said the regional expansion actually started about two years ago, with representatives previously being appointed in Australia, China, Hong Kong, India, Japan, Taiwan, the UAE and Vietnam.

Australia, China, India, Japan and South Korea have been identified as the main markets for DB bahn in Asia-Pacific, while Thailand, Singapore, Malaysia and Taiwan have been earmarked as emerging markets, Fisher added.

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