THE growing demand for budget properties in Indonesia has prompted Swiss-Belhotel International to join the bandwagon with its budget Zest Hotel brand.
Swiss-Belhotel International chairman, Gavin Faull, said of the budget brand: “Zest Hotel was developed to be a value-for-money accommodation, which offers a new benchmark of services and facilities for both business and leisure travellers.”
The first property is under construction in Ambon, with Jakarta next on the cards.
Swiss-Belhotel International senior vice president Operations and Development for Indonesia and Malaysia, Emmanuel Guillard, said: “Our target is to operate 30 Zest Hotels within three years.”
Aside from Ambon and Jakarta, Zest Hotel will aim to build in Surabaya, Jogjakarta and Makassar, Guillard said, as the demand for budget accommodation is growing in major and secondary cities. Investors are also showing increasing interest.
“With the current 21 operating hotels and 27 development projects throughout the archipelago, Swiss-Belhotel International aims to boost that figure to 60 hotels (in the three- to five-star categories) within the next three years,” he said.
