Sentosa reinforces India market

A TEAM from Singapore’s island resort of Sentosa went last week on a three-city tour of India, its leading source market. Representatives of the resort’s various attractions gave presentations highlighting product offerings, and interacted with agents in Mumbai, Chennai and Delhi.

Sentosa Leisure Group assistant director, leisure sales and international marketing, commercial division, Steven Chung, said: “India is our top source market and we’re here to show our appreciation.”

During this summer’s peak India outbound period from April-June, Sentosa recorded a 25 per cent increase in India visitors to 253,000. Seventeen per cent of total arrivals to Sentosa last year were from India.

Mumbai-based Travel Forte director, Rosita Haribal, said: “All our 500 plus clients visiting Singapore visited Sentosa. Songs of the Sea, Siloso Point, Underwater World and the cable car ride are popular activities. Some also enjoy beach walks, the Butterfly Park and overnight stays on the island. High-end travellers may even try the new luxury cable car.”

Another travel agent in Mumbai, Kesari Tours director, Sudhir Patil, said: “Sentosa is a popular attraction in Singapore for our clients, and we’ve been receiving better support (from Sentosa) since last year, when they started India roadshows and introduced the Preferred Partner Scheme.”

Sentosa’s Preferred Partner Scheme offers exclusive support to 12 agents in Mumbai, Chennai and Delhi. Club 7 holidays and Sachin Travels have replaced Yatra.com and Jagdish Air Travels in this year’s lineup, which also includes Kesari Tours, Cox & Kings, Kuoni, Thomas Cook India, JTB Travels, Mercury Travels, Saltours International, MakeMyTrip, TUI Select Vacation, and D Paul’s Travels & Tours.

By Anand & Madhura Katti

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