SWISSÔTEL Hotels & Resorts has launched an all-new loyalty programme, Swissôtel Circle, which accords preferential treatment and special privileges to its guests staying at any property in the hotel chain’s international portfolio.
The membership is divided into three alpine-inspired tiers: Inizia, Elevà and Zenit.
Guests will qualify for the Inizia tier as soon as they have registered and stayed for five nights in one or more of the chain’s properties. These guests will be able to avail of personalised room preferences, priority waitlist status, complimentary access to spa and sport facilities, and Advantage Awards, which they may exchange for complimentary upgrades, breakfast or Internet access.
After staying for 20 nights within a 12-month period, guests will automatically qualify for Elevà status. At this level, guests will be able to avail of complimentary breakfast and Internet access, executive lounge access, 48-hours guaranteed room availability, and Premier Awards, which they may exchange for complimentary room nights or dinner for two.
Guests will reach the Zenit category after spending 60 nights in two or more Swissôtel properties within one year. Members will be able to avail of free upgrades, invitations to Swissôtel Circle events, a partner card providing the same status and benefits to their spouse, 48-hour guaranteed room availability without black-out dates, and Zenit Awards, which they may exchange for free weekends stays in suite accommodation.
The membership for Elevà and Zenit status is subject to renewal every 24 months.
A detailed overview of Swissôtel Circle and its benefits, services and qualification criteria can be accessed at www.swissotelcircle.com.
