THE PHILIPPINES’ Department of Tourism (DoT) will introduce its new Lifestyle Philippines campaign at the Otdykh Leisure 2011 in Russia and the International French Travel Market (IFTM) Top Resa fairs later this month, hoping to keep the momentum going for a fast-growing market, as well as reverse a slowdown in arrivals respectively.
“In the past, we’ve actively promoted our beaches and Boracay, but we want to expand our product offering,” said DoT Team Europe director, Verna Buensuceso.
“This is the first time we will be using Lifestyle Philippines as our campaign theme for the Europe market, which we will reuse if the theme takes off,” she added.
DoT is resuming its promotions in the French market this year, having last visited Top Resa in 2008. After Otdykh, which DoT has been attending since 2005, there will also be a post-selling mission in St. Petersburg.
Russia has become an important market for the Philippines, as its travellers are not included under the existing European Union (EU) ban on Philippine carriers. European travel agents have stopped insuring domestic flight components of Philippine tour packages as a result of the ban.
In the meantime, DoT has been promoting destinations accessible by land or sea from Manila and Cebu.
– Read more in TTG-PTM Official Daily – Day 1 issue
