HONG Kong Disneyland Resort launched last week its new themed attraction by hosting an interactive roadshow for the travel trade in Mumbai, its first stop on a 16-city Asian tour ahead of the November 18-opening.
The roadshow will take the Toy Story Land launch to New Delhi, Singapore, Bangkok, Manila, Kuala Lumpur, Wuhan, Beijing, Shanghai, Guangzhou, Taipei, Seoul, Busan, Tokyo, Nagoya and Osaka.
Hong Kong Disneyland Resort director, Travel Trade Sales, Terruce Wang, said: “Toy Story Land, with the theme It’s Playtime, is based on characters and experiences of the global blockbuster movie Toy Story. It’ll have new rides and entertainment options to attract new clients and repeaters.”
The key attractions include three rides – rollercoaster RC Racer, Toy Soldier Parachute Drop and Slinky Dog Spin – set among oversized blades of grass and toys, with Woody, Slinky Dog, Rex and the Green Army Men as the main characters.
According to Wang, India is one of the attraction’s key source markets, with an 80 per cent growth in Indian arrivals last year making India one of the top five markets for the park.
Wang added: “We are working on a specialist program that we plan to introduce next year. We currently have partnerships with six wholesalers in India – Kuoni, Thomas Cook India, Kesari Tours, Sal Tours, STIC Travels and D’ Pals.”
Meanwhile, the theme park has introduced a new two-day ticket priced at HK$499(US$64) per pax. One-day tickets are available at HK$399 (US$51) each.
The park is also offering buy-two-get-one- and buy-three-get-one-free vacation packages with partners Cathay Pacific Airlines and Dragon Air, and a Travel Agent Salute promotion valid from now till December 15 offers up to 25 per cent off accommodation and 10 per cent off entry prices.
By Anand & Madhura Katti
