INDONESIAN automotive components manufacturer ADR Group has emerged as the winner of Tourism Queensland’s Million Dollar Memo, walking away with A$1 million (US$990,000) worth of Queensland travel incentives.
ADR Group vice-president of International Business Development, Rusman Salem Mustam, came in first among 20 finalists from 11 countries and regions after an eight-day challenge, which spanned a range of destinations and incentive experiences in Queensland (TTG Asia e-Daily, July 7).
Queensland minister for Tourism, Manufacturing and Small Business, Jan Jarratt, said: “Even though only one company could win the A$1 million in Queensland incentive travel, all of our finalists are richer for their experience, and our aim is for them to go home and inspire their company to choose Queensland as their next incentive travel destination.”
Tourism Queensland CEO, Anthony Hayes, said Queensland’s tourism industry would be the ultimate winners of the Million Dollar Memo challenge.
“The Million Dollar Memo has already generated over A$22.5 million in global publicity for Queensland via both Tourism Queensland and the companies themselves,” he said.
“We estimate the campaign message has reached an audience of around five million, including the entrants’ personal contacts, business networks, customers and suppliers.”
