THE PANORAMA Leisure Group is targeting consolidated revenue of 2.3 trillion rupiah (US$270 million) this year, a 27 per cent increase over 2010.
Speaking at a public expose in Jakarta recently, Panorama Leisure Group president director/CEO, Budi Tirtawisata, said: “The business climate continues to be positive this year.”
“Internally, we will continue our consolidation programme for Panorama Sentra Wisata’s four business units, covering inbound, travel and leisure, transportation and MICE, and sharpen each unit’s focus to achieve the target.”
According to Tirtawisata, Panorama posted net profits of 6.4 billion rupiah last year, an 11.74 per cent increase over the 5.7 billion rupiah earned in 2009.
He added that the group’s inbound arm, Panorama Destination, posted 264.6 billion rupiah in revenue last year, a 14.36 per cent increase over 2009’s 231.4 billion rupiah.
Panorama Destination director of operations, Rocky Praputranto, said: “This was a result of the increased number of tourists we catered to last year, and the wider choice of tour packages.” The group catered to 116,419 customers last year, 23.50 per cent more than in 2009.
“The Sumatra, Java overland operations contributed 58.85 per cent of revenue, followed by beach holidays (18.34 per cent), then incentives (16.79 per cent),” Praputranto added.
Panorama Destination is planning to open offices in Makassar and Labuan Bajo this year.
