THE ROOM oversupply in Bangkok has prompted the newly-opened Park Plaza Sukhumvit Soi 18 to enter the market with a discounted pricing strategy.
The property, which soft-opened on April 5, is offering introductory rates starting from 2,200 baht (US$73) per room per night, and a further 30 per cent discount on any bookings for more than two roomnights, until June 30.
“I believe the current oversupply in Bangkok will be stabilised in a few years, and hopefully we will see more demand then,” said the hotel’s general manager, Martin Fabiano.
Fabiano added that the hotel had recorded good business so far, especially through its online channels. Half of its bookings to date originated from online sources such as the hotel’s website, and 80 per cent of its Internet reservations were via website promotions.
The hotel is also working hard to attract business from inbound travel agents strong in the China, India, Hong Kong and Singapore markets.
Meanwhile, Carlson has just inked a deal to manage the 290-room Radisson Blu Plaza Hotel Bangkok, Sukhumvit, slated to open in 2013.
