THE ADDRESS Hotels + Resorts, a five-star premium hotel brand that is part of the Emaar Hospitality Group, is expanding into Asia. It recently signed a management contract to operate a luxury resort in Bali.
The Address Hotels + Resorts CEO, Marc Dardenne, said: “The management contract to operate The Address, The Terrace-Bali marks a new chapter in the evolution of The Address Hotels + Resorts brand as we make our foray into Asia.
“Indonesia is one of the growth markets for The Address Hotels + Resorts.”
The 199-key The Address, The Terrace-Bali is slated to be completed by end 2012, and will be located within the 400-hectare Pecatu Indah integrated resort. Set within two hectares of land, the property will feature a sky lounge and botanical garden.
Emaar Hospitality Group vice president sales and marketing, Amit Arora, said: “The resort will not only cater to holidaymakers in Bali, but also the small meetings and incentive markets.”
The Address Hotels + Resorts has five properties in Dubai, and is planning to expand to key emerging markets across the Middle East and North Africa, South Asia, the Indian subcontinent and Europe.
