US-based Carlson plans to grow its mid-tier Country Inns & Suites By Carlson portfolio in India from 11 to over 50 over the next decade, with a new version of the brand developed specifically for the market.
Five hotels are scheduled to open this year, and future developments will be based on the next generation of the brand, which will include significant design nuances catering to an Indian clientele.
This expansion will be managed through Country Development and Management Services (CDMS), a joint venture between Carlson and Chanakya Hotels.
“The midscale market in India represents a significant opportunity, and Carlson is pleased to be able to grow its Country Inns & Suites By Carlson brand in this market through its strategic partnership in CDMS,” said KB Kachru, executive vice president, Carlson Hotels, South Asia.
Country Inns & Suites By Carlson targets both business and leisure travellers, and features a residential design and a “friends hosting friends” culture.
