Inaugural CTE programme in China sees 23 participants

TWENTY-THREE participants comprised the first batch in China of the internationally recognised Corporate Travel Expert (CTE) certification course, organised by the Global Business Travel Association (GBTA) and TTG Asia Media.

The starter programme on business travel management basics, from April 12 to 13 in Shanghai, is designed for professionals who hold decision-making roles in travel planning and purchasing.

Said CTE-certified facilitator Dean Fowles: “China’s growing travel demands has made the industry more savvy on the benefits of being smart about corporate travel spending. This makes the CTE programme extremely relevant today.”

The full-day learning session started yesterday, with the certification exam scheduled for today. Successful graduates will earn the CTE designation. Participants included members from McKinsey & Company, Accenture Beijing and Shanghai, Bosch (China) Investment, IKEA IMS Wholesale (Shanghai) and China International Travel Service Shenzhen.

CTE participant Shalom Paul, CEO of For a CURE Foundation, Australia added: “Through the CTE programme, I hope to be able to gain a comprehensive understanding of the key criteria needed to become proficient in managing corporate travel accounts. This will help enormously because it covers the critical steps in the decision making process.”

To date, more than 900 professionals worldwide have been certified through GBTA’s CTE programme. The first CTE event in China was organised with IT&CM China 2011, as well as a partner event of the inaugural Shanghai Business Events Week, launched by the Shanghai Municipal Tourism Administration.

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