STB launches mobile app for tourists

HAVING launched its YourSingapore branding with a website for pre-arrival planning last year, the Singapore Tourism Board (STB) has developed a new mobile app of the same name, aimed at helping tourists customise their visit.

To be introduced in May, the YourSingapore Guide app will allow travellers to access information about the city, including current events, what’s nearby, merchant privileges, as well as let them share their holiday experience through social media platforms like Facebook, Twitter and Foursquare.

STB executive director, brand and marketing, marketing group, Sophia Ng said: “Travel agents should not look at it as competition but as a resource to make their itineraries better.” She added that trade partners could participate by providing relevant content, offer privileges or even have their own apps integrated onto the platform.

Although the app would make it easier for Singapore-bound tourists to plan their trips independently, agents were optimistic that it would not take away business. GTMC Travel CEO Samson Tan said: “Travellers will still come to us to help them package special interest trips, such as gourmet tours.”

Hong Thai Travel Services (S) director and general manager Alex Chan said: “I see it as an additional marketing tool for us. At the end of the day, it’s all about relationship building and we will still have support from our suppliers.”

The app will be offered as a free download on the iPhone and Android platforms with zero data charges if visitors purchase the YourSingapore-StarHub tourist prepaid card or surf via StarHub’s Wi-Fi hotspots.

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