THAILAND Convention and Exhibition Bureau (TCEB) will spend 50 million baht (US$1.64 million) on its new Believe in Thailand: D-MICE campaign to convince local corporations, associations and government agencies to hold events in the country.
The bureau hopes that the initiative, to be launched on March 14, will boost this year’s domestic MICE market by 30 per cent.
TCEB president Akapol Sorasuchart said, however, that the bureau would restrict direct cash support to mostly international MICE events.
“We will provide support for domestic MICE events through marketing assistance, sourcing of international speakers and technology, hosting welcome receptions and creating supporting activities,” he said.
Meanwhile, TCEB has started a domestic MICE department, with former director – public and private coordination Chiruit Isarangkun Na Ayuthaya appointed head of the new branch.
By Sirima Eamtako
