Synergy targets new markets

SYNERGY Tours Malaysia, a wholly owned subsidiary of Advance Synergy Limited in Malaysia, is expanding to new markets like Thailand, Cambodia and the UK.

According to CEO Fabio Delisi, Synergy signed an agreement last November to purchase a 49 per cent stake in Thailand-based travel agency EasySmile – which also has an office in Siem Reap – by this December and exercise management rights.

This will be Synergy’s second overseas office in South-east Asia after Synergy Panorama Tours Bali, a joint venture between Synergy and Panorama Destination Indonesia, opened last year.

Synergy wants to extend its share of inbound business from Malaysia’s traditional markets such as India, the Middle East and China, to emerging markets such as Russia and the Eastern Bloc.

Delisi said: “We are scouting around for opportunities to purchase inbound tour companies in Malaysia, which have a strong base in these markets.”

Delisi said Synergy was also developing new distribution channels in Europe through acquisitions and that it was targeting the English, German and French-speaking markets. Just last month, Synergy bought out the shares of an outbound travel agency in London.

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