THAILAND’S ONYX Hospitality Group is on track to achieve its goal of 51 properties by 2018.
Ten per cent of its portfolio will comprise its new luxury brand Saffron and the rest split between the four- and four-and-a-half-star Amari and the three-star focused-service Ozo brand, according to CEO Peter Henley.
The group is also expanding into serviced residences, having bought Shama, a group of serviced apartments founded in 1996, which gives it an inroad into the North Asian market.
Henley is marking many firsts: The first Saffron, Oriental Residence Bangkok, is opening in October, while the first international Amari hotel, Amari Addu Maldives, will open in November. The first new-build, new-generation Amari will open in January next year in Hua Hin.
Construction of the first Ozo Resort, in Samui, will start in the third quarter and is expected to open in the first quarter of 2013.
ONYX has also launched a loyalty programme, Chorus Rewards, as part of its plan to build up loyalty for its brands.
– Full report in TTG Asia