Malaysia takes up ITB Berlin partner country mantle

From left: Harry Glawe, economics minister of Mecklenburg-Verpommern hands baton to Siew Ka Wei, chairman of Tourism Malaysia, accompanied by Messe Berlin's Martin Buck

As ITB Berlin came to a close on Sunday, Malaysia picked up the baton as official partner country of ITB Berlin 2019 from 2018 partner Mecklenburg Verpommern during a handover ceremony.

The ITB partner country status in 2019 forms part of Malaysia’s broader “Visit Malaysia 2020″ plan, as the country aims to increase the number and spending of international tourists as well as awareness of its natural and human assets – including highlights such as Kinabalu National Park in Sabah, Gunung Mulu National Park in Sarawak, Malacca and George Town cities and the archaeological heritage of the Lenggong Valley.

From left: Harry Glawe, economics minister of Mecklenburg-Verpommern hands baton to Siew Ka Wei, chairman of Tourism Malaysia, accompanied by Messe Berlin’s Martin Buck

“Being placed on the world stage like this, even more than before, will be an essential part of our government’s strategy in putting Malaysia at the forefront of the minds of international tourists when they consider travel in this part of the world,” said the Siew Ka Wei, chairman of Tourism Malaysia.

As partner country, Malaysia will organise the opening ceremony on March 5, 2019 in the CityCube Berlin.

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