Melbourne scores historic coup with Amway India

MELBOURNE won the bid to host the largest Indian incentive in Australia’s history—Amway India’s Leadership Seminar for more than 4,000 delegates in 2012.

Victorian Minister for Tourism and Major Events, Louise Asher, said the event would generate significant benefits for the local economy and tourism industry.

“The Amway India Leadership Seminar has never been held in Australia. This is a significant coup for Victoria,” Asher said.

Sandra Chipchase, Melbourne Convention + Visitors Bureau CEO, said the event would generate an estimated AUD$20.98 million (US$21.06 million) in revenue.

Rita Tandon, senior manager special events for Amway India, said Melbourne’s “impressive infrastructure and unique range of attractions and activities” played a major role in the group’s decision.

This is not the first time Melbourne is hosting large Amway incentives, having received 7,200 delegates from Amway China in 2008.

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