Queensland puts Asia high on list of five-year plan

TOURISM Queensland has developed a five-year strategy to put the state on the map of the world’s top incentive destinations, with its first initiative being a new website dedicated to incentive planners.

Tourism Queensland CEO, Anthony Hayes, said key markets in Asia were targets. “Singapore, Malaysia and Japan have been contributing great arrivals to Queensland and there are many sales leads generated from our offices there. China is huge too, with a 20 to 25 per cent year-on-year growth expected,” Hayes told TTG Asia e-Daily.

In response to recent floods to hit the state, Tourism Queensland will also soon launch a digital media and public relations campaign. Earlier last week, the state and federal government had announced a A$10 million (US$10.04 million) fund for Tourism Queensland to use for boosting inter-state and international arrivals in the aftermath of the calamity.

Despite the extreme media coverage, Hayes said most of Queensland remained open for business, adding that there were no event cancellations.

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