IT&CM China 2011, taking place at ShanghaiMart Expo from April 13 to 15, will have several new elements including two themed pavilions.
The first pavilion will showcase unique and creative convention venue solutions, as buyers had previously indicated that clients have been increasingly requesting for proposals with a ‘wow’ factor.
The second pavilion will house health and medical suppliers with travel wellness offerings, in response to trend research revealing an increasing salience of health and wellness travel in both China’s MICE and corporate travel sectors.
The IT&CM China organising committee has also launched recruitment efforts to attract corporate buyers from the pharmaceutical, food supplies and motor industries to increase diversity.
Furthermore, pre-show city tours of Shanghai will highlight four new attractions in the city, with hosted buyers and media getting to experience the Mercedes-Benz Arena (former Expo Culture Centre) and Expo Convention Centre (former Expo Centre), Shanghai Gong Stage, ‘New Era of Kaleido’ cultural performance, as well as the Bund, which re-opened in March 2010 after restoration works.