TTG Asia
Asia/Singapore Friday, 10th April 2026
Page 933

Montara Hospitality reveals details of Thai wellness project

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New hotels: Dusit Thani Laguna Singapore, Novotel Hanoi Thai Ha, and more

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Hotel The Mitsui Kyoto, Japan

TTG Asia goes on festive break

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TTG Asia will be taking a long-awaited break from December 4 after a year of unprecedented challenges. We’ll be back on January 4, 2021, but in the interim, we’ll continue to bring you the most breaking news in the travel trade.

The entire TTG Asia Media team wishes all our readers a happy and healthy holiday!

Norwegian Cruise Line readies inspiring campaign for 2021

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Norwegian Cruise Line (NCL) is set for a new “emotion-driven” campaign come 2021, which will motivate Asian travellers towards a cruise holiday.

This comes on the back of an intense customer sentiment study that started in April 2020, which found that consumers were determined to return to travel and wanted to begin planning for future trips during the government-imposed lockdown, explained Ben Angell, vice president and managing director, APAC, during a hybrid press conference for select media on December 2.

Norwegian Spirit will be deployed to Asia in 2021

That strong desire for travel was reflected in forward booking spikes in markets such as the UK, Australia and the Asia region despite pandemic challenges, Angell said.

“Customers told us that they want to stand by us and see us succeed,” shared Angell, adding that Asian markets are now contributing 80 per cent of advance bookings for NCL’s 2022 and 2023 sailings.

According to Angell, the new advertising campaign, bearing the slogan “Break free” and accompanied by British rock band Queen’s I Want to Break Free song, will be a “departure from NCL’s usual style of advertising” and aims to inspire consumers to “get excited now about their next holiday experience”.

The video advertisement accompanying the new campaign will project NCL’s key selling points – a young fleet that is rich in onboard experiences.

Angell said NCL has “not done enough” in the past years to convey the cruise line’s unique propositions, and the latest campaign will strengthen its market presence.

Backing the campaign’s promise is an Asian deployment of the newly-refurbished Norwegian Spirit and Norwegian Sun in end-2021.

Angell expressed particular excitement over Norwegian Spirit, emphasising its “adult-centric and laidback luxury” appeal, with an “upsized spa” among its many highlights.

He also expressed a deep commitment to the Asian cruising market, which the company expects to fill its Asian sailings in a post-lockdown era. To tap “significant growth opportunities” in the region, NCL recently brought travel and tourism industry veteran, Nicholas Lim, into the role of general manager, sales Asia.

Based in Singapore, Lim was last president (Asia) of Trafalgar Travel and managing director of The Travel Corporation, where he played a crucial role in boosting the company’s Asian presence while mapping out growth strategies for all market segments in the region.

Angell added that Lim has “extensive experience” in Asian markets that NCL is keen on developing.

Sustainable tourism a big drawcard for luxury travellers

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GTEF 2020 to bring tourism innovation into focus

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Deutsche Hospitality brings Steigenberger to China

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Queensland lures interstate visitors with major tourism blitz

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Vietnam, Laos resume flights

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The First IHG hotel in East Malaysia

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The first IHG hotel in East Malaysia is set to open in December 2020. This new, contemporary hotel in the heart of Sabah’s bustling capital city, offers clean, comfortable and convenient stays, making it the best value at the best location.

We are committed to the IHG Clean Promise, and have enhanced the experience for you by redefining cleanliness and supporting your wellbeing throughout your stay. We have implemented a more rigorous cleaning regime and partnered with industry leading experts Cleveland Clinic, Ecolab and Diversey to deliver our commitment to clean. Learn more about this here.

Start your day right with our free Express Start breakfast or just Grab & Go if you are in a hurry, while being connected with Wi-Fi access throughout your stay. Just a short drive to Jesselton Point Ferry Terminal, enjoy island-hopping at Tunku Abdul Rahman Marine Park, or go for a world-class scuba diving experience and other water sports activities there.

If you have a keen interest in heritage tourism, explore the rich history at Mari Mari Culture Village or the world renowned UNESCO World Heritage Site Kinabalu National Park, home to the majestic Mount Kinabalu.

Wind down with an ice-cold beverage while watching one of the most captivating sunsets in the world at Kota Kinabalu City Waterfront. Complete your perfectly curated day with our refreshing power showers and fluffy towels to revitalise yourself in preparation for a great night’s sleep with our high-quality bedding with a choice of firm or soft pillows.

Whether you are here for an adventure-filled escapade, an educational holiday or both, you can have it your way when you stay at Holiday Inn Express Kota Kinabalu City Centre.

Book here today to enjoy up to 35% off room rates, complimentary Express Start breakfast and free Wi-Fi with our “OPENING SPECIALS” offer from now till 31 March 2021.