Indonesia’s hospitality and lifestyle company Artotel Group has formed a strategic partnership with Singapore’s Far East Hospitality (FEH) as it seeks to plant its flag in Singapore and several other countries.
Under the partnership, the two parties will collaborate across operations, cross-branding exposure, and training to strengthen their respective businesses across markets.

As affiliated brands, Artotel Group will work with FEH to expand its presence in South-east Asia at a regional level, introducing Artotel’s hospitality brands to FEH’s network. For FEH, the partnership will allow the group to enhance its presence in Indonesia and gain meaningful market share. In Indonesia, Artotel will represent FEH brands through the group’s distribution channels and ecosystem.
In terms of business growth, both sides will prioritise one another in partnerships and new business opportunities within select jurisdictions of interest. Artotel Group and FEH will also conduct training exchanges to share industry best practices and increase internal knowledge and expertise across markets.
Eduard Pangkerego, COO, Artotel Group, said: “We are facing the challenges of competing with the international brands, which have strong networks and infrastructure. (With the pandemic,) we cannot just sit still and lament the situation. This (partnership will help us get) the right momentum to prove that we are strong.”
Arthur Kiong, CEO of FEH, said: “Singapore and Indonesia are key inbound markets for our respective tourism sectors. As such, we see strong synergies for both countries. Artotel Group also has a network in Indonesia where we do not have a presence in.
“From a brand architecture perspective, it fits into a niche segment which we are currently not represented. Amid discussions to explore a ‘travel bubble’ between both countries, we look forward to leveraging our combined portfolio to appeal to both domestic and regional markets.”
Eduard said the alliance will allow Artotel Group to offer clients the luxury brands, which the group did not have.
Artotel currently has 29 properties in its pipeline across Indonesia, which will bring the total number of properties under the Artotel brand to 50.
FEH operates a combined portfolio of more than 16,500 rooms under its management across 100 hotels and serviced residences in eight countries. The group has also continued to forge ahead with local and regional expansion plans, with two properties opening in 1Q2021 and more in the pipeline this year.




























DayAway, a new luxury hotel experience platform, aims to help luxury properties in Singapore optimise and monetise their under-utilised ancillary space – such as F&B, spa, gym and MICE facilities – for daytime use by non-hotel guests.
Targeting Singaporeans and expatriates who enjoy the finer things in life, DayAway is a B2B2C platform based in Singapore which works with its hotel partners to curate highly-experiential daytime packages.
Recently soft-launched in April 2021, DayAway’s partners already include some of Singapore’s most esteemed hotels. These comprise the iconic Raffles Hotel Singapore, The Fullerton Hotel & The Fullerton Bay Hotel Singapore, Intercontinental Singapore and Fairmont Singapore, with 30 more hotels to be announced shortly.
The visionary behind DayAway is marketing and branding expert Martha Waslen, who moved to Singapore in 2011 and was instrumental in the success of beauty platform Luxola (which was acquired by Sephora).
“Over the last year, my family often walked the grounds of our favourite hotels in Singapore as a diversion and I noticed all these beautiful pools, gyms, restaurants and bars were empty,” said Waslen.
“Hotels have been trying to increase revenue generated by this kind of ancillary inventory for nearly a decade, but either lacked the technology to sell these spaces effectively or the marketing channels to engage with the local community. DayAway is the win-win solution to filling these gaps and supporting the hospitality industry while offering exciting new daytime experiences for its guests.”
DayAway’s experiences are carefully curated and exclusive to the platform. Its Sling and Swim experience (S$100; US$75) at Raffles Hotel Singapore includes a complimentary Singapore Sling, three hours of pool time, S$20 credit at the hotel’s exclusive Pool Bar, and gym access.
DayAway’s Suite Day for Mom experience (S$648) at The Fullerton Hotel Singapore is available this month only and includes six-hour access to a loft suite with Marina Bay views, a three-tier afternoon tea service for four, and preferential spa and dining rates.
Aside from Waslen, DayAway’s expert team includes chief technology officer Duy Nguyen, who brings with him years of experience working for InterContinental Hotels Group and has extensive expertise delivering technology solutions for the hospitality industry.
DayAway’s advisory panel includes industry heavyweights such as Daniel Pristavec, a key figure who built Airbnb’s global success from the ground up; and Roger Egan III, co-founder and CEO of Redmart; and renowned key players from the travel industry.
Fresh off closing an initial round of US$350,000 in seed funding, Waslen also credits Singapore as the key catalyst in her entrepreneurial journey: “Singapore’s startup scene is incredibly fast-moving, hungry for innovation and welcoming to entrepreneurs with world-class business ideas.”
Aside from cultivating local partnerships, DayAway is swiftly expanding into international markets to establish a vast combined global footprint.