TTG Asia
Asia/Singapore Tuesday, 7th April 2026
Page 1149

A grand dame reborn as Raffles Hotel Singapore marks official reopening

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Lion and dragon dance display in front of Raffles Hotel Singapore

Raffles Hotel Singapore, Accor’s flagship property which already soft-opened in August, last Friday marked its official return to the city’s hospitality scene with a grand ceremony featuring a traditional lion dance ritual and a ribbon-cutting ceremony.

The official reopening of the iconic hotel, which is owned by Qatar-based Katara Hospitality, was graced by guests from Singapore’s business and cultural community.

As part of the hotel’s reopening celebrations, Raffles Hotel Singapore held a fundraising festival, with all proceeds going to non-profit organisation, Community Chest Singapore, benefitting about 80 charities.

The reopening event also featured performances by homegrown singer Kit Chan, indie-pop band The Sam Willows, singer-songwriter Inch Chua, and musician Jeremy Monteiro alongside a jazz quartet and singer Alemay Fernandez. Suite activities and curated culinary experiences also took place around the property.

Accor’s chairman and CEO Sébastien Bazin said that the return of this flagship property to Raffles Hotel and Resorts paves the way for the brand’s expansion to new destinations like Udaipur, London and Boston.

The restoration of the historic property, which was led by interior designer Alexandra Champalimaud and supported by architecture and design firm Aedas Singapore, sees the addition of new suite categories, lifestyle experiences and exclusive dining concepts to the hotel.

The revitalised Raffles Singapore, which sees the addition of 12 new suites, offers all-suite accommodations across nine categories: State Room Suites, Courtyard Suites, Palm Court Suites, Personality Suites, Residence Suites, Promenade Suites, Studio Suites, Grand Hotel Suites and Presidential Suites. Residence, Promenade and Studio suites are the latest additions to the hotel’s existing line-up.

The Raffles Arcade has been newly outfitted with Raffles Boutique and various bespoke retail brands. F&B options at the hotel include restaurants headed by Michelin-starred chef Anne-Sophie Pic; French master chef Alain Ducasse; and Singaporean chef Jereme Leung, known for his innovative Chinese cooking. The refreshed Long Bar also features the hotel’s most famous cocktail, the original Singapore Sling.

Azerbaijan wants Asian tourists to ‘take another look’

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Its name may not ring a bell yet among Asian travellers and trade members, but Azerbaijan’s tourism leaders are keen to change that by launching a destination awareness campaign worldwide, including in South-east Asia.

Azerbaijan Tourism Board is making its debut presence at ITB Asia this year, led by CEO Florian Sengstschmid to explore collaborative opportunities with Asia’s travel agencies and encourage travellers to explore the country’s rich blend of modernity and antiquity through its ‘Take Another Look’ campaign.

Azerbaijan is stepping up destination promotion efforts to attract more Asian travellers to the country; Flames Towers in Baku, Azerbaijan pictured

“Our main objective is to put Azerbaijan on the map,” Sengstschmid told the Daily. “After that, the second step is to activate events in Azerbaijan to increase trade engagement.”

In 2018, Azerbaijan welcomed 2.8 million international visitors, while the projection has been raised to four million by 2023. “This will put us at 10 per cent growth each year,” said Sengstschmid.

In Asia, China and India are biggest visitor source markets, while South Korea and Japan are posting strong increase in overnights. ATB is set to open a marketing office in Seoul later this year.

For South-east Asia, Singapore, Malaysia and Indonesia are on the radar for ATB, as outbound travellers from these three markets are on the rise and Singapore travellers, in particular, are keen to seek out new places, noted Sengstschmid.

Most recently, Azerbaijan implemented a simplified new electronic visa procedure to allow visitors to easily obtain a visa when travelling to the country. Singapore, Malaysia and Indonesia are eligible for visa upon arrival, while Thailand and Vietnam are eligible for the e-visa system.

However, Sengstchmid recognises that Azerbaijan is still “too new” to be promoted as a standalone destination, therefore a more effective strategy is to co-market the country in the Caucasus region with neighbouring Georgia.

Destination promotion efforts for Azerbaijan are still nascent, admitted the NTO chief, coming after the former Soviet state looked to tourism as a new economic revenue generator following sharp declines in global oil prices in recent years. ATB too, he said, was only founded a year and a half ago in 2018.

Despite being a newcomer on the global tourism scene, Azerbaijan’s transport and hospitality infrastructure and hospitality is already well developed, courtesy of its oil industry, said Sengstschmid.

The country is there already home to international luxury hotel brands like JW Marriott, Four Seasons and Hilton, although the country’s surging interest in tourism is also attracting hospitality players to invest in wider segments across the sector, according to Martin Kleinmann, president of Azerbaijan Hotel Association. “Everybody is there and eager to grow,” he said.

LA tourism board aims to groom destination specialists in Asia

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Spurred by increased connectivity and expanding attractions, Los Angeles (LA) Tourism & Convention Board has launched the LA Insider Specialist Program in Asia to equip trade agents with facts, products and updates on the destination. It also provides agents with incentives for completing courses, such as vouchers and attraction tickets.

Among the information provided are updates on LA’s upcoming attractions. The following years will see several new points of interest in the destination, including The Academy Museum in 2020; the LA Stadium, which will open in 2020 and host the 2022 Super Bowl; 30 new hotels in the next four years; as well as new and expanded airport terminals before the 2028 Summer Olympic Games.

LA Tourism & Convention Board rolls out the LA Insider Specialist Program in Asia to increase trade agents’ destination knowledge and to attract more longhaul travellers from Asia

Speaking to TTG Asia last week at a trade networking session in Singapore hosted by the tourism board, Craig Gibbons, regional director, Oceania & South-east Asia, said LA hit its 51 million visitor target last year, with more than 100,000 coming from South-east Asia. This number is expected to rise further with the help of Singapore Airlines’ direct service to LA, which launched in November 2018.

With Singapore being a key target market in the tourism board’s desire to attract more longhaul travellers from Asia, Gibbons said that the launch event in Singapore marked the first of its trade outreach efforts in the market, with plans to return “two to three more times”.

He explained: “We’ve seen great growth out of the South-east Asian region. We see some amazing growth opportunities here with new air service, and that’s one of the main reasons we’re launching our programming in Singapore.”

Despite global political tensions, LA remains optimistic about continuing to appeal to international travellers. Gibbons said: “Our tagline for Los Angeles is ‘Everyone is welcome’. We are the most culturally diverse city in the US where there isn’t a majority ethnicity. California really sets itself apart from what may be happening on the East Coast in terms of politics.”

Far East Hospitality turns to The Clan to roll out new luxury hotel brand

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Facade

With millennial spending power on the rise, Far East Hospitality (FEH) has launched its latest Clan Hotel brand to redefine luxury accommodation for a new generation of travellers seeking differentiated stays.

The brand will make its debut with The Clan Hotel Singapore in 2Q2020, comprising four room types: Superior Room, Deluxe Room, Premier Room and Grand Premier Room.

The 324-room luxury hotel targets travellers aged between 25 and 44 years old, which make up an average 41 per cent of international visitor arrivals in Singapore over the last six months.

Appealing to this segment is the concept of the hotel, which will draw inspiration from the concept of kinship, clans and community from Singapore’s pioneer days. Besides guest engagement and neighbourhood experiences with local craftsmen and precinct tours, the Premier Rooms and Grand Premier Rooms are part of the hotel’s Master Series rooms that offer highly customised services to inspire a sense of belonging in guests.

These include immediate room check-in services at the airport with limousine transfer or luggage forwarding, a welcome tea ceremony serving Chinese tea and traditional snacks, and turndown services with blooming flower tea and essential oil rollers.

“To meet the growing momentum of experience-driven travel, we challenged ourselves to introduce a new perspective on luxury with The Clan Hotel,” FEH’s CEO Arthur Kiong said, adding that the company wants “to connect more travellers to unique experiences that deliver both a deeper cultural connection and a strong sense of place”.

He added that FEH is working to open another five hotels in 2020, including one in Tokyo Olympics Village in June 2020, two in Ho Chi Minh City’s District 1, and one Quincy in Melbourne as a joint venture with TFE Hotels.

With Singapore rolling out a host of developments in the coming years, FEH is also eyeing other hotspots in the country such as Marina Bay and the revamping Orchard Road.

“We get a lot of requests for Malaysia, Indonesia and Thailand, so we will evaluate those opportunities as well,” continued Kiong.

Argentina and Brazil eye more Chinese tourists with easier visa rules

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With a total 175 million outbound Chinese travellers expected in 2019, emerging destinations in South America like Argentina and Brazil have joined hands to draw Chinese tourist traffic by easing visa restrictions.

Speaking at a press conference held at the recent Global Tourism Economy Forum in Macau, Argentina’s tourism minister Gustavo Santos and Brazil’s tourism minister Marcelo Álvaro Antônio revealed that they are in talks with China regarding visa-free travel to both countries, and details will be announced in late November.

Argentina and Brazil have joined hands to tap into China’s tourism bonanza by easing visa restrictions; Rio de Janeiro, Brazil pictured

Santos said: “Argentina currently offers electronic entry permits (with a 10-year validity) exclusively for Chinese who possess Schengen or US visa. With this proactive partnership, we hope the relaxation would bring more convenience and closer links to China.”

Since the Brazilian presidential inauguration took place early this year, it resulted in a more liberal policy with simplified bureaucracy. For instance, the Brazilian Tourist Board (Embratur) will take up an agency role next month with greater autonomy and bigger budget to push tourism.

Antônio said: “The new government also opened up the country’s investments for foreigners, i.e. infrastructures, theme parks and resorts, whereas public-private partnerships mean infinite opportunities ahead. China is our main economic partner so we want to get closer via tourism. (We are discussing with China) initial ideas to ease visa process, i.e. visa free or electronic visa for EU visa holders. Moreover, we have formed a working group focusing on China so hopefully, we can grow our existing visa centres in China from three to 12-15.

“Our air space is also opened up, so we hope to attract new investment to bring in more players, in addition to the existing three airlines (LATAM, GOL and Azul). We need at least eight (airlines) for international connections and improve connections with China.”

Statistics show that Brazil welcomed a mere 60,503 Chinese visitors in 2018, while Argentina recorded 72,000 Chinese tourist arrivals in 2017. Last year, about 70 per cent of Brazilians visit China for business and only 18.5 per cent for leisure.

Dinghong Tour International Travel Service’s general manager Luna Zhong said: “That’s good news for us. I started pushing South American trips in 2002 and at that time, visa application was a big problem but the situation improved in countries like Argentina over the last three to four years. But Chinese visitors to Brazil are currently required to apply for visas in person and the visa fee of about RMB1,200 (US$170) is not cheap – so visa-free access will drive more customers to the country.”

However, Guangdong China Travel Service’s deputy manager for America, Australia and New Zealand, Susie Qu, said that visa fees are not a key drawcard as clients heading to South America are mostly sophisticated travellers. She said: “What concerns this high-end segment of travellers is convenience. They will travel whenever they feel like it so a visa-free arrangement would save them from a tedious application process. I am optimistic this will drive more group tour businesses in future.”

She added: “Hopefully, there will be more air connections (between both countries) because currently, our groups can only depart from Hong Kong International Airport for better connecting flights or schedules.”

Singapore Airlines enhances NDC capabilities with aggregator Lucy

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SIA strengthens its NDC commitment with Lucy

Global travel agency group Lufthansa City Center (LCC) and Israel-based NDC provider Atriis Technologies have launched the pilot operation of the international New Distribution Capability (NDC) aggregator, Lucy, for Singapore Airlines’ (SIA) content.

This new partnership sees SIA continuing to strengthen its commitment to the NDC game, following its first foray into NDC last year.

SIA strengthens its NDC commitment with Lucy

LCC’s Singapore-based agency, Citystate Ardent Travel, which ran the pilot operation, is the first South-east Asian agency to implement the Lucy NDC system.

Lucy is a NDC platform developed by Atriis Technologies and launched by LCC in 2018 to create new distribution opportunities. The multi-provider platform leverages technology to integrate and consolidate data of traditional GDS providers such as Amadeus, Sabre and Travelport.

Also available as a mobile and corporate booking engine, Lucy offers direct access to the content of dozens of travel providers, inclusive of hotel brands, mobility providers and global airlines. Its global marketplace functionality also allows agencies to purchase travel components from each other.

Air NZ goes for the Stretch with new economy seat

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The current Economy Skycouch offering

Air New Zealand will be introducing a new economy class product on its widebody fleet, offering customers extra legroom and perks on longhaul flights.

Economy Stretch features a roomy 35-inch pitch seat and amenities such as a premium headset and plush pillow.

The Skycouch pictured is one of Air New Zealand’s Economy class offerings

The airline is currently reconfiguring its Boeing 777-200, 777-300 and 787-9 aircraft to fit an Economy Stretch zone at the front of the Economy cabin, with up to 42 of these spacious spots.

Economy Stretch customers will also enjoy New Zealand wine and cuisine, gate-to-gate entertainment and free Wi-Fi on enabled aircraft.

The new product will be available for purchase from early next year and will be rolled out on all longhaul flights operated by the carrier from late 2020.

Wyndham Garden to make Australian debut in Brisbane

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A rendering of the upcoming property

Wyndham Hotels & Resorts will be introducing its Wyndham Garden brand to Australia with the signing of a new hotel in Brisbane, as the company continues its strategic expansion across South-east Asia and the Pacific Rim.

The 120-room Wyndham Garden Suites Spring Hill Brisbane, which is set to open in September 2021, will be situated in Spring Hill, just two kilometres from Brisbane CBD and a 15-minute drive from Brisbane International Airport.

A rendering of the upcoming property in Spring Hill

Facilities at the all-suite hotel include a swimming pool, a fitness centre, an onsite restaurant, and two meeting rooms.

The new-build hotel is owned by Image Developments and will operate under a franchise agreement with Wyndham Hotels & Resorts.

Steven Tang helms Destination Singapore Beach Road

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Destination Singapore Beach Road has appointed Steven Tang as its general manager.

Bringing nearly 30 years of hospitality experience to the table, Tang started his career as a regional marketing manager in a travel agency before he joined the sales teams at various established hotels in Singapore.

He was later chosen to be in a leadership development programme and held several hotel operation management roles while being groomed to become a general manager.

Up in arms against human trafficking

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Asia’s travel and tourism sector is progressively joining the fight against human trafficking – which includes the sexual exploitation of children and women – as the region remains one of the world’s hotspots for this modern day scourge.

Criminals have become more sophisticated and organised with the advent of the Internet, online social networks and new ways of travelling in what C9 Hotelworks’ managing director Bill Barnett termed the “gentrification of the institutional sex industry” in his 2018 report, Of Condos and Condoms.

Harrowing are the latest statistics from the International Labor Organization (ILO). Roughly 40.3 million people across the world were victims of modern slavery in 2016, including 24.9 million in forced labour. The latter is divided into: 16 million in domestic work, construction and agriculture in the private sector; 4.8 million sexually exploited adults and children; and four million in state-imposed forced labour.

Asia-Pacific accounted for almost two-thirds of the 24.9 million forced labour victims. “More than seven in 10 victims of forced sexual exploitation worldwide were found in the Asia and Pacific region. Although males are also victims of sexual exploitation, they are overwhelmingly outstripped by females,” ILO said.

Such is the dark side of tourism, rooted in poverty and the unintended downside of the growth in travel and tourism. Actual numbers are likely higher as these crimes are clandestine in nature and many go unreported.

In ECPAT Thailand’s 2017 report, Sexual Exploitation of Children in Southeast Asia, author Deanna Davy wrote: “Whilst traditional destinations for foreign child sex offenders such as Thailand and the Philippines continue to attract child sex offenders, countries such as Cambodia, Vietnam and Indonesia are increasingly becoming popular destinations as well.

“Countries that had in the past not been affected by the sexual exploitation of children (SEC) on a significant scale, such as Laos and Myanmar, are becoming increasingly popular tourism destinations and studies suggest that SEC is now in these countries also, albeit on a lesser scale than that which is occurring in more popular SEC hotspots in other countries,” Davy noted.

Inadvertently, Asia’s hospitality industry has become the unwitting accomplice in human trafficking as aircraft and land transport, hotels and home rentals, and other sectors are the main points of contact between the perpetrators and their victims.

Yet, the growing industry with its vast value chain and workforce – travel and tourism created 319 million jobs worldwide and one in 10 jobs in Asia-Pacific in 2018, according to WTTC – is also in a vantage position to combat human trafficking.

The levels of commitment to stem human trafficking vary, from companies integrating CSR initiatives into its operations to raising the public’s and employees’ awareness – all part of the Tourism Child-Protection Code of Conduct launched in the US several years ago, which is the world’s only voluntary set of business principles to prevent child trafficking.

“Asia is no longer a Third World entity. Applying the same rigorous human trafficking approach in the East as they do in the West is needed. It’s long overdue and comes down to hotels and tourism doing the right thing,” Barnett told TTG Asia.

IATA approved a resolution in 2018 committing to anti-trafficking initiatives such as sharing of best practices among airlines, staff training to spot and report potential trafficking cases, and urging the government to establish mechanisms for the reporting of potential trafficking activity.

The Association of Asia Pacific Airlines’ (AAPA) director general, Andrew Herdman, said that AAPA is “fully supportive” of IATA’s range of initiatives, as aviation plays a key role “in assisting governments and national law enforcement agencies in combating such criminal activities”.

Since February, the government has enlisted national carrier and AAPA member Thai Airways to play anti-trafficking inflight videos on its international routes.

The videos are also being shown in airports, shopping malls, movie theatres, train stations and other tourist hotspots as part of the Thai government’s efforts in tackling human trafficking.

Elsewhere, AirAsia has started training staff to spot and stop human trafficking since two years ago. Mun Ching, head of Air Asia Foundation, shared: “We have trained over 1,200 staff and crew as of now, and we plan to introduce the training for ground staff next year.

“We don’t have numbers and actual reports that we can share as these are investigative matters, but we can confirm that suspected trafficking cases have been identified and reported by our crew.”

Marriott International has implemented its human trafficking awareness training in Asia-Pacific since last year. “As of end-June, 77 per cent of our on-property associates across Asia-Pacific have completed the training. And the completion rate averages 85 per cent across the Philippines, China, Hong Kong, Thailand, Vietnam and Cambodia,” said Yuen Kwan Cheung, senior manager, corporate communications and social impact, Asia-Pacific.

All of Marriott’s on-property associates worldwide would have completed the training by 2025. New associates are required to complete the training within the first 90 days of employment as part of Marriott’s 2025 sustainability and social impact goals.

Homesharing behemoth Airbnb leverages technology in its collaborations with local law enforcement officials and anti-trafficking advocates around the world to stop trafficking and hold criminals accountable.

A spokesman in Asia-Pacific said: “Airbnb uses sophisticated technology and risk scoring of every reservation to try and prevent incidents from occurring.”

He added that the company recently partnered anti-trafficking organisation Polaris “to combine their long-standing expertise with the innovation and scale of the sharing economy to take a modern approach to modern slavery”.

Meanwhile, ridehailing giant Grab joined hands with Liberty Shared in January to train its drivers to spot and report human trafficking crimes.

“The training will be updated to include modules specifically aimed to protect and support women and children, and (Grab) will work with local governments in their respective countries to support the implementation of the training programmes,” said Arvi Lopez, public relations manager of Grab Philippines.

“Grab plans to roll out in-app training materials to driver-partner apps by year-end, starting from the Philippines and Cambodia, where the incidence of human trafficking is high.

“Grab’s customer experience representatives will also undergo a training programme to equip them with the skills to manage reports of human trafficking flagged by driver-partners, even as Grab is already working with the local police in the Philippines, Indonesia and Malaysia (to combat trafficking),” Lopez said.

Besides Thailand, the Philippines has also recently stepped up anti-human trafficking initiatives, backed by various government agencies such as the Department of Tourism as well as global networks, ECPAT International and Friends International, which both actively protect women and children in various Asian countries.

Philippine tourism secretary Bernadette Romulo Puyat said that as anti-human trafficking is part of tourism’s sustainability ethos, they will also provide trainings and seminars for the safety of women and children, and help train tourism frontliners to play a role in prevention.

Indeed, while tourism boosts economic growth, it can also endanger the lives of the most vulnerable groups in society, including children and women, if not carried out responsibly and with proper planning.