A year-long ASEAN travel festival is in the works for 2021, to help hospitality sellers in the South-east Asia region speed up the recovery of travel and tourism through interactive selling opportunities targeting trade buyers and the general public.
The event is planned and produced by TTG Asia Media, which has vast experience in trade show production, having brought to life its own annual IT&CM series of events across Asia as well as notable industry gatherings such as ASEAN Tourism Forum’s TRAVEX.
TTG Asia Media in August successfully delivered its first Virtual IT&CM China and CTW China trade show and conference, connecting 242 exhibitors from 26 territories/countries with 383 buyers from around the world, and achieving close to 3,000 pre-scheduled meetings in 15 hours.
The Great 2021 ASEAN Travel Fest will feature a monthly calendar of destinations and destination-specific suppliers, starting from February and through November.
Sellers will have the opportunity to engage with travel trade buyers predominantly from Asia-Pacific as well as international markets, through a virtual exhibition, walk-in meetings, scheduled appointments, destination showcases as well as games to win prizes.
A B2C component will also present opportunities for participating sellers to connect with consumers through live-streams and online marketing.
Commenting on the Great 2021 ASEAN Travel Fest, Darren Ng, managing director of TTG Asia Media, said: “As intra-ASEAN travel is expected to be the next step in the region’s tourism recovery, we hope to support travel and tourism companies’ resumption of business though a year-long engagement to drive interest and awareness to these destinations. This initiative leverages on our experience of being the longest-running ASEAN Travel Forum (ATF) TRAVEX secretariat and established connections of bringing together regional and global buyers and suppliers to do business.”