Tag: Switzerland Tourism
Switzerland Tourism uses traveller data to sharpen inbound strategy
Switzerland Tourism is moving beyond growth numbers, focusing on sustainable travel and targeted experiences for key segments. And it is doing so with the...
Switzerland woos Muslim travellers with thoughtful services, influencer collaborations
Imagine snow-capped mountains but printed on a headscarf that you can wear. Switzerland Tourism’s latest campaign saw it partner Buttonscarves, an Indonesian premium scarf...
Switzerland Tourism unveils new brand visuals to Asian audience, spotlights diversification...
Switzerland Tourism’s rebranding exercise, first announced in early May, has finally made an appearance in Asia, as the NTO revealed visuals during its participation...
Goodbye golden edelweiss, hello Switzerland
In an ongoing rebranding exercise, Switzerland Tourism has retired its iconic golden edelweiss logo and replaced it with the word Switzerland, with the Swiss...
Switzerland Tourism, Trafalgar to create first fully Swisstainable itinerary
Switzerland Tourism and Trafalgar have teamed up to develop the first-ever Swisstainable travel itinerary that will support Switzerland’s natural and social resources while achieving...
Switzerland invites Chinese travellers to stay longer in the destination
The three-day-long annual Switzerland Travel Experience (STE) China 2023 held in Hong Kong last week drew 110 buyers and travel agents from Greater China,...
TTC brands affirm partnership with Switzerland Tourism in new ad campaign
The Travel Corporation's (TTC) portfolio of privately-owned tours are celebrating their long-term partnership with Switzerland Tourism by supporting the latter's new ad campaign starring...
NTOs see positive outcomes from use of China-specific social media platforms
Regional and longhaul NTO speakers at a recent Dragon Trail International (DTI) webinar on Destination Marketing for Chinese Tourism Recovery say targeted use of...
South-east Asia rises as “the powerhouse’ for Switzerland Tourism
South-east Asia has come out of Covid-19 smelling like roses for Switzerland Tourism (ST), which is staring wide-eyed at its recovery and is adding more resources to harness its full potential.
Switzerland’s Mount Pilatus sees rising interest from Asia
Mount Pilatus has East and South-east Asian travellers in its sights for the winter season, having seen an uptick in enquiries and demand for...
