Tag: Singapore Tourism Board
STB ropes in Trip.com to promote Singapore as skies reopen
The Singapore Tourism Board (STB) and Trip.com Group have signed a three-year MoU to jointly market Singapore as the destination of choice for travellers, and to...
Advancing towards smart tourism
Augmented reality (AR) content may be the way forward for travel recovery in Singapore, as the Singapore Tourism Board (STB) sets its iron sights on AR tourism solutions. Acting chief technology officer, Poh Chi Chuan, fills Pamela Chow in
Singapore pushes precinct exploration through Pokémon Go
The Singapore Tourism Board (STB) has teamed up with American AR technology company, Niantic, to showcase tourism offerings and encourage precinct exploration with the...
STB leverages local star power in latest tourism push
As part of its SingapoRediscovers campaign to promote local tourism, the Singapore Tourism Board (STB) has launched bundled promotions, personalised itineraries and online content...
Singapore to provide AR training, data transformation benchmarks for tourism players
The Singapore Tourism Board (STB) will roll out three programmes by end-2020 to give local tourism businesses a boost in their data transformation journeys,...
STB, Airbnb Experiences partner to unlock new ways for global travellers...
Airbnb Experiences and the Singapore Tourism Board (STB) have signed a two-year MoU to co-promote and grow a range of unique, authentic tourism experiences...
STB, Expedia team up to boost tourism recovery in overseas markets,...
Singapore Tourism Board (STB) and Expedia have inked a two-year global marketing partnership aimed at stimulating the local tourism industry by supporting homegrown businesses...
STB, DBS tie up to spur tourism demand, digitalise local businesses
Singapore Tourism Board (STB) and DBS have signed a three-year MoU to stimulate domestic tourism demand in the immediate term, as well as drive...
Singapore to resume “cruises to nowhere” from November
Two cruise lines have received approval from authorities to resume sailings from Singapore starting November, under a pilot scheme which will be open only...
Singapore tourism sector draws up battle plan for “long winter” ahead
Nine months into the Covid crisis, which has rewritten the playbook for Singapore’s tourism industry, local players have proven their agility in adapting to a new reality. In this changed landscape, brands have had to seek out new growth opportunities, retune their business plans, unlearn old habits and adopt new ones.
