Tag: Personalisation
Why tourism providers worldwide are still working on travel personalisation
Gladys Caligagan, conference director, Digital Travel Summit APAC, argues why travel operators need to undergo digital transformation to deliver hyper personalised experiences to cater to a growing pool of millennial travellers.
Personalisation key to capturing millennial travellers as APAC’s travel activities market...
As competition in the travel activities space is expected to grow in tandem with the market size, players in this increasingly hot sector will...
Personalisation made right: The art of making travellers feel at home
Personalisation, a concept that lies at the very heart of the travel industry, is no longer a trend but an obligation, as every player...
Personalisation for good measure
Growing demand for personalisation in travel has put DMCs and travel operators’ expertise into sharper focus, but at the same time the tailor-made wave has opened up new concerns for players and even put traditional industry relations under question.
