Tag: Hotel Soft Brands
WorldHotels unveils brand refresh
WorldHotels Collection has refreshed its brand identity, with new logos and updated vision and mission statements, as the brand celebrates its 50th anniversary this...
A sea of soft brands
Dive in to find the swim lanes of new soft brands.
First Avani+ to rise in Luang Prabang
Avani Hotels & Resorts is introducing a brand extension, Avani+, which will debut in Luang Prabang on March 1, 2018.
Best Western jubilant about year-old white label brand
A year since the launch of its new franchise model, SureStay Hotel Group, Best Western Hotels & Resorts says the brand has eclipsed 33...
Best Western launches new soft brand
Best Western has launched its 11th brand – and newest soft brand – BW Signature Collection by Best Western.
The first two hotels to join...
Wyndham launches new Trademark as independent lifestyle brand
Wyndham Hotel Group has launched its newest and 19th hotel brand, The Trademark Hotel Collection, targeting hoteliers operating upper-midscale and above properties.
The soft brand...