Tags Hotel Soft Brands

Tag: Hotel Soft Brands

A sea of soft brands

Dive in to find the swim lanes of new soft brands.

First Avani+ to rise in Luang Prabang

Avani Hotels & Resorts is introducing a brand extension, Avani+, which will debut in Luang Prabang on March 1, 2018.

Best Western jubilant about year-old white label brand

A year since the launch of its new franchise model, SureStay Hotel Group, Best Western Hotels & Resorts says the brand has eclipsed 33...

Best Western launches new soft brand

Best Western has launched its 11th brand – and newest soft brand – BW Signature Collection by Best Western. The first two hotels to join...

Wyndham launches new Trademark as independent lifestyle brand

Wyndham Hotel Group has launched its newest and 19th hotel brand, The Trademark Hotel Collection, targeting hoteliers operating upper-midscale and above properties. The soft brand...

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