A year since the launch of its new franchise model, SureStay Hotel Group, Best Western Hotels & Resorts says the brand has eclipsed 33 properties worldwide with a robust pipeline of 44 additional hotels.
Comprising three distinctive brands – SureStay Hotel by Best Western (classic economy), SureStay Plus Hotel by Best Western (premium economy) and SureStay CollectionSM by Best Western (lower-midscale soft brand) – SureStay provides a migration path to hoteliers who are committed to delivering trust when it comes to quality of guest experience, but wish to avoid the high costs that can come with a redesign programme.
According to Best Western, SureStay’s benefits have attracted economy hotels from around the world, with the majority of applicants migrating to the brand as a means of repositioning and strengthening their hotels, often as a result of new ownership or major renovations. Best Western conversions also make up a portion of the applicants.
David Kong, president and CEO of Best Western Hotels & Resorts, said: “SureStay was launched to take the leadership position in the economy segment; and with the growing momentum the brand is experiencing, it is evident SureStay’s future is bright.”
Ron Pohl, senior vice president and COO for Best Western Hotels & Resorts said SureStay is already in 20 states and three countries one year onwards from its launch.
The SureStay Plus Hotel by Best Western Sukhumvit 2 opened earlier this month, in the heart of downtown Bangkok. The brand has also taken off in Sweden, with seven properties already active, and another four in the pipeline.