Tag: China Outbound
Saudi Tourism Authority launches campaign targeting Chinese travellers
The Saudi Tourism Authority (STA) has introduced a new campaign, Immerse Your Soul in Arabia, aimed at attracting Chinese travellers.
The initiative, based on the...
Victoria launches global tourism campaign to attract Chinese travellers
Victoria is set to amplify its global presence with a A$43 million investment (US$27.5 million) aimed at boosting international tourism marketing – driven by...
Trip.com reports sharp rise in Golden Week travel bookings
Trip.com Group data shows that Golden Week 2025 is expected to be one of the busiest travel periods in recent years, with outbound accommodation...
Thai tourism strategies target post-lockdown Chinese travel trends
Thailand’s tourism ambitions to attract more Chinese travellers took centre stage at the PATA Knowledge Forum last week, where speakers examined how the country...
Chinese travel agents report stronger sales in experiential and small group...
Sixty-one per cent of 280 Chinese outbound travel agents surveyed in Dragon Trail International’s (DTI) June report say 2025 has improved over 2024, with...
Indonesian tourism players call for real action following MoU on economic...
Indonesia’s inbound tourism players are urging concrete follow-up on the signing of a tourism cooperation agreement with China last month, saying that without immediate...
Chinese travellers turn to new interests in Japan
Chinese travellers to Japan are on the rise and a growing proportion are repeat visitors choosing culture- and nature-focused experiences rather than shopping, which...
Singapore, Mafengwo elevate destination connection through AI profiles
The Singapore Tourism Board (STB) has collaborated with Chinese travel platform Mafengwo to showcase Singapore’s charm through an immersive AI style at its #AnywayIt'sFun...
Thailand faces safety concerns from Chinese travellers despite positive trends
Safety perceptions among Chinese travellers are improving, but concerns about South-east Asia persist. Thailand, a popular destination, is seen as “safe” by 19 per...
Global destinations woo Chinese travellers at MITE 2025
Exhibitors from across South and Latin America and Africa, including Argentina, the Dominican Republic, Zimbabwe, and Tunisia, were present at MITE 2025 in Macau...
