TTG Asia
Asia/Singapore Tuesday, 10th February 2026
Page 965

East debuts first brand campaign

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East, the business lifestyle hotel brand under Swire Hotels, has unveiled a fresh look with its new branding campaign Where It All Starts, which rolled out last month across the brand’s social media and digital platforms.

Named after the place where the sun rises, East was born 10 years ago in Hong Kong, at a time when co-working spaces and creative business hotels weren’t commonplace.

East encourages guests to work playfully and play productively at its lifestyle hotels

In the face of stiffer competition where business travellers are spoilt for choice, East’s brand campaign seeks to accentuate its positioning as “a business playground perfectly suited to today’s world where work and play blend seamlessly together”.

With locations in Hong Kong, Beijing and Miami, East hotels feature cafés, meeting spaces, co-working zones and early evening bars, in addition to rooftop bar, gym, pool and wellness programmes.

Avani plans for 11 new hotels by 2024

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TAT, VISA tie up to boost digital payments in Thailand

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Insight Vacations unveils collection of small group tours

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Ramlan Ibrahim named new Tourism Malaysia chairman

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New tourism villages, marketing campaigns form part of Indonesia’s multi-million dollar domestic tourism push

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As the timeline for international tourism’s recovery from the coronavirus pandemic remains a big question mark, Indonesia is shifting its full focus to boosting the domestic tourism market, zooming in on pursuing quality tourists.

Indonesia’s vast collection of natural attractions is the country’s trump card to woo higher quality travellers as part of efforts to rebuild the domestic tourism sector amid the pandemic, Wishnutama Kusubandio, minister of tourism and creative economy, said during a recent webinar.

Development for more tourism villages across Indonesia like Jodipan Tourism Village (above) in East Java is underway as part of the government’s bid to stimulate domestic travel

Amid lingering virus fears, he said, higher quality tourists would be more attracted to low-risk nature-based tourism in super priority destinations like Bali, Toba Lake in North Sumatra, and Labuan Bajo in East Nusa Tenggara, as opposed to urban tourism product offerings in Sydney, New York, and Singapore when international travel resumes.

As part of its new tourism push, Wishnutama recently earmarked 24 billion rupiah (US$1.6 million) in financial assistance to six tourism and creative economy sub-sectors, which includes an incentive of up to 200 million rupiah for each hotel and homestay in tourism villages, particularly in super priority destinations.

Last month, the government, in collaboration with state-owned oil and gas company Pertamina, kick-started the construction of ten new tourism villages spread across 279ha of land around Toba Lake in North Sumatra.

Ahead of the reopening of international borders, Wishnutama is upbeat that nature-based experiences in tourism villages will draw more quality domestic tourists, with plans for more tourism villages underway.

“In 2018, eight million tourists from Indonesia spent US$9 billion overseas. That is a potential. If they spend (that amount) in Indonesia, Indonesia’s tourism will rebound,” he said.

To lure quality tourists, the central government has earmarked 3.8 trillion rupiah to develop quality destinations and launch new marketing initiatives. These include social media campaigns with the hashtags #DiIndonesiaAja and #IndonesiaCARE, as well as various promotional programmes, such as Bali Rebound on July 7-15, Mandalika Rebound on July 16-17 in West Nusa Tenggara, and Likupang Rebound on July 22-24 in North Sulawesi.

In addition, Wishnutama said, his office has forged partnerships with Garuda Indonesia and the Association of State-Owned Banks (Himbara) to craft good deals and discounted airfares to those destinations. “Right now, tourism players can also get a bailout amounting to 10 billion rupiah from Himbara,” he added.

I Wayan Koster, governor of Bali, urged tourism stakeholders to shift their mindset to tap on Indonesia’s vast domestic tourism market. An increase in purchasing power of citizens, coupled with the country’s huge population, means that the potential of the domestic tourism market should not be underestimated, according to the governor.

Koster said that last year, 6.3 million foreign tourists visited Bali and contributed 116 trillion rupiah to the island. However, that total revenue was nearly matched by the receipts generated from domestic tourist arrivals, thanks to 9.8 million domestic tourists.

“Our economy will be stronger and more sustainable if we (Indonesians) visit (tourist destinations within the archipelago), rather than if the country depends on the arrivals of foreign tourists,” he said.

Agreeing, Rizki Handayani, deputy of tourism products and events at the Ministry of Tourism and Creative Economy, urged regional governments across the archipelago to focus on luring domestic tourists this year as uncertainties abound concerning international travel.

Coordinating maritime affairs and investment minister Luhut Binsar Pandjaitan said that 55 per cent of total tourism receipts in 2019 came from domestic tourists. In Q3, the government would try to gradually increase the contribution to 70 per cent.

“I want (tourist destinations) in regions to implement health protocols because the trend shows that (domestic tourists) will go to buffer cities that have beautiful and clean nature, such as Puncak (in Bogor, West Java), and Banyuwangi and Mount Bromo (in East Java),” he said.

Luhut has also issued a circular this month to instruct public officials from its seven subordinate ministries, including tourism ministry and creative economy, to spend a total budget of 4.1 trillion rupiah to host meetings and business events at the country’s priority destinations, such as Bali, Toba Lake, Labuan Bajo, Likupang and Mandalika.

According to Luhut, the government has seen an almost 100 per cent drop in foreign tourist arrivals and a 97 per cent year-on-year decrease in foreign exchange earnings from the tourism sector.

New Zealand aims to stay top-of-mind for Singapore visitors

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A series of films showcasing New Zealand’s values of kaitiakitanga (care for the land), manaakitanga (hospitality), integrity, and ingenuity were launched last Thursday in Singapore, one of the first few international markets to receive the campaign.

Dubbed Messages from New Zealand, the campaign, released through Tourism New Zealand’s social and digital channels, features a cross-section of celebrities and everyday New Zealanders sharing video messages of hope and care with their international whānau (family).

Tourism New Zealand creates top of mind awareness for the destination with new campaign; Te Puia’s Whakarewarewa Valley in Rotorua, New Zealand pictured 

“New Zealand is a place where manuhiri (guests) become whānau (family). These relationships are something that we, as New Zealanders, are proud of and want to celebrate and continue in perpetuity,” said Gregg Wafelbakker, general manager, Asia, Tourism New Zealand.

“Through Messages from New Zealand, we are staying in touch with our international whānau, including those right here in Singapore, and letting them know that we are waiting to welcome them to our shores again when the time is right.”

Though border restrictions remain in place, Wafelbakker stresses on the importance “to build preference and desire for New Zealand in the hearts and minds of our global audience, including those in Singapore”.

“This will ensure that when borders do reopen, New Zealand remains top of mind. One way to achieve this while borders are closed is by enabling audiences to still be able to experience New Zealand and building our reputation through digital content and export products,” he added.

Aside from Singapore, Messages from New Zealand will be rolled out across Tourism New Zealand’s key markets worldwide, including the US, China, Australia, Japan, the UK and Singapore.

When asked whether he is hopeful of the realisation of a travel bubble between New Zealand and Singapore, Wafelbakker told TTG Asia that the government is currently exploring options for safe travel zones, though nothing is certain yet.

And while this global campaign is directed at consumers, it also includes a digital toolkit with educational material for travel agents to be kept informed and updated on what New Zealand has to offer.

Wafelbakker elaborated: “Our trade team also works closely with our travel agent partners in Singapore, with specific training programmes and events to help them drive connections with our operators in New Zealand and stay up-to-date with their offerings, so they will be ready to go once it’s possible.”

Save 55% off 2nd admission to Singapore’s four wildlife parks

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Date set for Virtual PATA Travel Mart 2020

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This year’s virtual edition of PATA Travel Mart (PTM) will take place from September 23-27, and will feature an interactive exhibition experience, video meets and live forums.

The event will offer two full business days with a possibility of up to 50 appointments across all time zones from September 24-25. There will also be two trade visitor days on September 26-27.

Additionally, there will be further networking opportunities at the interactive networking breaks, as well as opportunities to gain deeper insights into the industry at the presentation hall. Event delegates can also enjoy a 360-degree view of the Sichuan International Travel Expo through the Virtual PTM 2020 platform.

Event highlights include an interactive exhibition experience, where delegates can navigate an interactive map to browse sellers, submit matchmaking requests, view product presentations, and exchange contact information. Attendees can also hold meetings via video, text and voice chat; as well as gain insights on travel recovery with live presentations and panels through the PTM Forums.

Furthermore, buyers have the opportunity to earn prizes by earning points and completing event missions. Participants can also join virtual social games and stand a chance to win travel giveaways and prizes.

PATA CEO, Mario Hardy, said in a statement: “As some destinations have slowly restarted tourism through either domestic or regional travel, eventually international markets will follow. Virtual PTM allows business to begin exploring new opportunities and markets, particularly as travel behaviour and patterns will be dramatically different post-Covid-19.

“Asia-Pacific will be the leading force of tourism’s global recovery from Covid-19, as both an inbound destination as well as a robust source market. In addition, organisations need to start negotiating for recovery in 2021 and Virtual PTM is the perfect place to begin.”

The event is being organised in conjunction with the Sichuan International Travel Expo, with the support of the Leshan Culture, Radio, Television and Tourism Bureau and is powered by official virtual partner Dragon Trail Interactive (DTI).

DTI’s co-founder and CEO, George Cao, said that the company will live-stream forum sessions and other activities from the Sichuan International Travel Expo on the PTM Online platform.

Korea’s Jin Air implements full suite of Laminaar Aviation’s ARMS solution

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Singapore-based Laminaar Aviation Infotech’s implementation team has delivered its proprietary Aviation Resource Management System (ARMS) applications software solution to Korean carrier Jin Air.

The critical final phases of deployment were managed in the middle of the Covid pandemic, and delivered remotely from locations in India and Singapore, with not a single engineer or project manager on site in Seoul.

Korea’s Jin Air transforms airline operations with ARMS

Leading the engagement with Jin Air was Collins Aerospace Systems, the exclusive global reseller of ARMS.

Starting in 2019 with a stringent evaluation process, the team of Collins Aerospace Systems and Laminaar steered the Jin Air programme for over 15 months through its phases – of due diligence, customisations, testing and deployment – as planned and to expectation.

In the final weeks, with travel and mobility restrictions, the Laminnar delivery team had to work from their homes in Bangalore and Mumbai. Critical pieces, like user acceptance test closure, data ingestion, parallel run, cutover and go-live, were all delivered in the four weeks of complete lockdown in India, Singapore and South Korea.

The solution mix for Jin Air is a combination of ARMS stand-alone modules, namely Commercial Planning, Flight Operations, Crew Management, and the Load and Trim feature from the Flight Planning & Dispatch module.

The airline is also using Laminaar’s tablet-based ARMS on the TAB components: Electronic Flight Bag, Electronic Flight Folder for the flight crew, and the ARMS on Mobile smart mobile interface for the workforce.

Clotilde Enel-Rehel, general manager for commercial aviation and network services for Collins Aerospace, said: “A more connected and intuitive system enables an airline to become more efficient in resource management and effective in strategic decision making. It is more important than ever that we support our customers to ensure that critical operation data gets transmitted in a timely and accurate manner.”

Jung-ho Choi, CEO of Jin Air, said: “As the first airline globally to implement the full suite of ARMS and the first in South Korea to utilise Collins Aerospace ARINC Integrator, we recognise the importance of leveraging on technology innovations to support a more robust system for our operations.”