TTG Asia
Asia/Singapore Sunday, 21st December 2025
Page 948

Asians most confident to resume travel: survey

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New normal travel concept, Happy traveler asian woman with mask and camera sightseeing in Wat Pak Nam Khaem Nu temple, Chanthaburi, Thailand

As the tourism industry starts to get back on its feet, Asian travellers have shown more confidence about travelling in the new normal, as compared to their Western counterparts, according to a recent global study.

Jointly conducted by social research agency Blackbox Research, data provider Dynata, and language partner Language Connect, Unravel Travel: Fear & Possibilities in a Post Coronavirus (Covid-19) World examined the sentiments of more than 10,000 people across 17 countries regarding travel in a post-Covid-19 world.

Asian countries like India, Thailand, China, Indonesia, and Singapore are more eager than their Western counterparts to resume travel; Asian tourist in Wat Pak Nam Khaem Nu temple in Chanthaburi, Thailand pictured

As part of the study, countries are measured on a travel confidence score, by considering two indicators: how comfortable a person is to travel internationally in the next 12 months, and how well-prepared they feel about their country reopening its tourism and leisure activities.

With a score of 76, India and Thailand are tied for top place with the most citizens confident of travelling in the new normal. Asian countries dominated the list of countries that scored above the global average of 61, including China (69), Indonesia (65), and Singapore (64). France, Germany, and Denmark also rated above the global average.

At the other end of the spectrum, Japan rated the most cautious with a score of 40, followed by the Philippines (43), and Hong Kong (50). Other countries that scored below the global average included Sweden, New Zealand, the UK, Canada, and the US.

Blackbox Research COO, Saurabh Sardana, said that each country’s score reflects a balancing act between a number of different considerations – the perceived importance of tourism to a country’s economy, national management of Covid-19 cases, and even past experiences of similar epidemics. Notably, New Zealand’s low case achievement has led to the country’s more cautious attitude towards international travel.

He added: “The scores revealed that a number of countries have had their confidence towards travelling severely battered, which can be attributed to the negative reporting on Covid-19 cases. For them, sustained control in Covid-19 numbers domestically and globally is needed before they begin revisiting international travel as a lifestyle priority.

“Meanwhile, with a significant part of Asia having experienced similar epidemics, it is not surprising that Asian travellers would be more resilient and optimistic about seeing the light at the end of the tunnel. Despite countries like India and Indonesia recently seeing a higher number of cases, their reputations as tourism powerhouses means it will be hard for them to neglect the travel industry in the long-term.

“When it comes to navigating travel in the new normal, we foresee people living in Asia will have the highest pent-up demand for travel, but tourism boards and the travel sector need to re-evaluate and reimagine their whole approach towards future travel experiences in order to be sustainable in the future.”

Overall, international leisure travel in the short-term is off the schedule for most people, with 44 per cent of respondents still keen to avoid international vacations. Notably, Japanese (32 per cent), Filipinos (42 per cent), New Zealanders (43 per cent), and Australians (52 per cent) are least eager to take longhaul trips.

However, the study also revealed that aspirations for regional travel has led to emerging travel trends in destinations. Australia and Japan emerged as the two most popular destinations for Asian travellers, while Spain is on the top of the list for European travellers given that its Covid-19 cases saw a downward trend in June.

The countries whose tourism appeal took the biggest hit during the pandemic are China, Italy, and the US. Sardana attributed this phenomenon as a reflection of what has been reported in international and mainstream media on each country’s Covid-19 crisis management.

Sardana noted: “The travel sentiment to countries like the US and China also gets severely impacted by key events such as Black Lives Matter protests, foreign worker visa freeze, and Beijing’s second wave of infections. This has a compounding effect which inevitably has taken a toll on their international standing as a tourism destination. What this means is that they have their work cut out for them to reposition themselves to attract tourists post-Covid-19.”

In order to win over future travellers, tourism boards and travel operators need to keep safety during travel at centre stage, with travellers willing to pay a premium for such assurances, according to the study. Globally, 80 per cent are willing to pay more for safer accommodation, while 74 per cent are open to paying a higher premium for travel insurance in exchange for protection against pandemics.

Meanwhile, contactless travel will be the new benchmark for travellers – 76 per cent of respondents indicated that their preferred travel destinations will be countries that offer more reliable contactless experiences. Travellers are also looking to minimise contact during transfers as much as possible – an overwhelming 66 per cent prefer to travel in their own vehicles for road trips between cities or countries, compared to travelling on a plane (18 per cent), rented or private-hire car or taxi (nine per cent), and buses and trains (seven per cent).

In response, Sardana said: “Governments will need to play a key role in messaging and ensuring travellers’ safety, as well as empowering the tourism industry through investment in new technology and innovation that would ensure a seamless, contactless travel experience that is sustainable. The first movers will cash in on the pent-up demand as borders open.”

In terms of what the future of travel looks like, the study found that e-boarding passes (44 per cent), touchless lavatories (43 per cent), contactless journeys from airports to hotels (40 per cent), no middle seats in transportation (36 per cent), and digital health passports (35 per cent) are some of the new ideas on global travellers’ wishlist.

Sardana concluded: “What the study has shown us is that the pandemic has unequivocally shifted how we see travel, and in order for travel industry players to stay relevant, they need to change the way they approach every aspect and touchpoint in the traveller experience, emphasising safety and rebuilding trust.

“Halting travel has had devastating social and economic implications – a majority of our respondents recognise that the tourism industry plays an important role to their country’s economy. In order for the travel industry to emerge from this crisis stronger and more resilient, they need to also recognise that Covid-19 will not be the last global health crisis, and beyond rebuilding an industry that caters to new needs, preferences, and expectations, it needs to reconsider its fundamental approach towards travel experiences.”

Monique Ponfoort to steer Aurora Expeditions

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Aurora Expeditions has appointed Monique Ponfoort as CEO, commencing October 2020.

Ponfoort joins the business from Ponant & Paul Gauguin Cruises where she was vice president and general manager for Asia-Pacific.

She said that she was “drawn to the growth and forward thinking of (Aurora) together with their true passion in delivering outstanding expeditions and guests experiences to some of the most remote and unique places and cultures in the world”.

Aurora chairman Neville Buch said that Ponfoort’s experience and skills will help the company in its future expansion. He will continue working in an executive chairman role until Ponfoort’s start date.

Hard truths in going green

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Where do the sustainability measures taken by Asian tourism and hospitality players currently stand?
This field is constantly changing, as hotels have to keep addressing emerging issues like plastic and waste.

Overall, the big trend we have seen is hotel companies beginning to look at sustainability and social responsibility from a corporate standpoint… Before, it was somewhat piecemeal or focused on what could be done at each property separately.

Those in the region that have already developed robust platforms are now taking further steps (across) their supply chains and setting goals (covering broader and deeper measures).


How well are the active players in the region performing on this front?

Everyone is doing some aspects well (with room for improvement). (We hope to see) those who come out of this crisis and continue on their path to single-use plastic elimination – but who knows how that will turn out given the recent issues our planet is facing.

What would be the optimal way for a hotel to take the lead on sustainability?
Like all businesses, hotels need to…recognise the role they play in destinations and communities via their staff, procurement (processes)and their guests’ spending (habits).
The optimal way is to converge solutions with guest experience. That sounds great but (difficult) in practice. Still, we could use some more critical thought on what guests care about and how to correctly communicate the message.

What more needs to be done in the industry?
(There needs to be) more renewable energy and collaboration. The elephant in the room of climate change is switching to renewable energy, and hotels simply haven’t gone as far as needed to play their part, largely due to systemic issues.

Also, the industry and its various (sectors) should think more about how and where collaboration is possible, so that we aren’t doomed to repeat the same thing when the next pressing issue arises.

For example, it pains me to see how the (issue of) single-use plastic (has) played out in hotels. Pretty much every hotel chain did the same thing: (got) internal teams together; (figured) out what kind of single-use plastic is in their hotels; (identified) how, when and what they could eliminate or reduce; (implemented a series of other measures; before they started) engaging with external initiatives offering solutions.

Hotel associations, hotel chains and consultants could have worked together to figure this out more effectively.

What do you believe would help push hotels towards a higher level of sustainability?
Hotels tend to be very reactive. The real way to drive sustainability is for governments to issue policies and requirements to address sustainability in hotel buildings and operations; for guests and corporate customers or planners to request and demand more in this area as part of their decision-making; and for distribution channels to provide more content…to help (hotels make) informed decisions. Once these levers are activated, hotels will jump on board much more quickly and broadly, and learn from each other.

Instead of being purely reactionary and part of a chain reaction, how can hotels step up?
By not placing the responsibility on other entities. Within the industry, the single biggest change that needs to happen is to integrate sustainability into the process of hotel development and investment.

The asset-light model that allowed chains to grow, coupled with the basic premise of real estate appreciation that hotels could tap into, created this systemic challenge where most of the solutions require longer-term thinking, scale and investment, but ownership is too fragmented and (owners) often (have) different business objectives from the hotel’s operator and/or brand.

We dived into this in 2015 with broader sustainability movements of needing deeper targets to reduce environmental impact, and to address it we launched the Hotel Owners for Tomorrow Coalition with two dozen other entities to address this gap.

As we peeled (back the layers of this issue), we started to see the systemic challenge: in hotel deals, nobody was talking sustainability until the operator came in, which by then was too late. Many in the value chain were disincentivised from bringing it up.

To push for higher sustainability, the industry’s various players that are involved in hotel development and investment need to start talking about sustainability, and get owners really interested in it so they can start proactively seeking it as part of their investment and operator selection.

Boutique bosses

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Emily Subrata, director of Griya Usaha, the owner and operator of Sudamala Resorts

Sudamala Resorts, Indonesia
Family is behind the concept of Sudamala Resorts, which currently operates four suites and villas in exotic places in Bali, Lombok and Labuan Bajo.

As well, it was family that brought Emily Subrata, director of Griya Usaha, the owner and operator of Sudamala Resorts, to her hotel business.

Emily Subrata

She said: “Sudamala Resorts is a family venture, so first and foremost, my raison d’etre is family. It has been my father Ben Subrata’s dream to own hotels, so it is an honour for me to be able to be a part of this business.”

Being Indonesian, she believes that hospitality is hardwired into her DNA.

“Hosting family and friends is second nature to every Indonesian. It’s in our blood, and to be able to build a livelihood around that is an opportunity too good to be true,” she said.

With the concept of the Sudamala project being rooted in family, everything from the planning process to the construction and service is personal.

“A lot of my family and friends have commented that Sudamala feels and looks like our family’s private homes, just much larger. Not only do we (provide) the intimate cosiness of a home, we also infuse local culture into each property’s design. For example, we brought in local Sasak artisans to create Lombok mother of pearl designs on our pool villas’ doors at Sudamala Suites & Villas, Senggigi.”

Despite the mushrooming of hotel developments in the areas where the Sudamala Resorts are situated, Emily believes the properties have carved out their own niche in an overcrowded market.

“We don’t want to just be about beautiful rooms and surroundings. Most importantly, we want our guests to walk away feeling like they’ve made a friend in us, and look forward to returning again. We strive very hard to be a bridge between our guests and the local community. What we offer is genuine connection,” she said.

The hotel brand continues to take its cues from the local community when curating its journeys, said Emily.

“Locals are an unpredictable, variable factor, but they are what make an experience so genuine. They know about their surroundings, and where we should go to get a genuine feel of the locale.

“In Sanur, Bali, for example, the oldest known artefact on the island is simply a ten minutes’ stroll from our flagship resort. The Blanjong inscription was established in the early 900s and was believed to be erected on the beach to commemorate a king’s military campaign. It is now located in the same complex as a temple in the local community whose priest comes to pray at Sudamala Suites & Villas, Sanur.”


 

Treeline Urban Resort, Cambodia
Architect Hok Kang is aiming to inspire a wave of homegrown hospitality brands with his innovative Siem Reap property, Treeline Urban Resort.

Located on a leafy stretch of Siem Reap River, Treeline opened in November 2018 and since then, has been championing the city’s sustainability movement, while aiming to elevate local hospitality levels.

Hok Kang

Hok said: “I thought, ‘What is the most recognisable hospitality brand in Cambodia?’, and I couldn’t think of many. I knew we had to give it a good design, build a strong team, and understand the product and hospitality.”

Determined to ensure that the boutique property stood out from Siem Reap’s crowded hotel market, design was key to Hok’s vision.

He also wanted to capture the essence of the city’s famed Angkor Wat, while showcasing contemporary Cambodia.

He said: “You have to know inside out what your brand is. The inspiration for the hotel took a long time. There are so many hotels (in Siem Reap) and so many are international. Siem Reap is so special and we wanted to create the feeling of old and new at the same time.”

The result is a stunning 48-room luxury property. Minimalist in design, the hotel boasts clean lines and a central courtyard home to manicured gardens and an exhibition space.

Nature features heavily, with trees dotting the outdoor space and tropical fauna running throughout. A second-storey infinity pool looks out over the canopy of trees that line the river, with sustainability sitting at the heart of the resort.

Added Hok: “With Treeline, we wanted to create something new and inspire other local hospitality groups to be innovative, creative with design, and incorporate sustainability.” – Marissa Carruthers

Amdaeng Riverside Hotel, Thailand
Sitting amid lush greenery on the banks of the Chao Phraya River, Amdaeng boutique hotel makes a strong fashion statement. The 10-room property has lately skyrocketed to fame in Bangkok’s boutique hotel scene – but even more awe-inspiring than its exterior is its backstory.

“We’re two creatives who dreamed of having a riverside property. When we finally got our hands on this plot of land, we began dreaming of what it could be. The plans got bigger and bigger until suddenly one day, we realised we had a hotel on our hands,” laughed its co-owner Passapol Limpisirisan, who set up the hotel with Wiboon Leepakpreeda.

(From left) Passapol Limpisirisan and Wiboon Leepakpreeda

The creative duo is also behind Thailand’s award-winning advertising agency Monday, which they run concurrently with the hotel.

“For us, the biggest challenge was getting the design on point. We didn’t want to be another chain hotel. We wanted to find a way to differentiate ourselves,” shared Wiboon.

Recounting the process of designing the two-year-old boutique, Passapol said: “I think the architect must have felt a bit of apprehension when we handed him our concept board for the hotel. As creatives, anyone would expect that we’re not going to be easy to satisfy.”

Central to Amdaeng’s design are elements of Thainess, art and culture. Case in point: a 200-year old Pho tree on the plot of land remains where the hotel’s courtyard is today, at Wiboon’s insistence, even though ridding it would certainly have doubled their room count.
Instead, they planned for a swimming pool to be placed in the tree’s shadows – a pool the same shade as the oang or earthen jars that the ancient Thais used to bathe from. The scarlet red pool later earned them a spot on Booking.com’s 7 Unusual Pools Around the World article in 2018.

As well, Victorian-style gingerbread embellishments accent the hotel’s interior – a hybrid of Thai and European architectural styles harking back to Thailand’s golden age.

Passapol draws parallels between his dual careers in advertising and hospitality, especially in terms of client service.

“We still have to take care of our (hotel) guests, just as we do our (advertising) clients,” he remarked.

“Although we know that customers who come (to our hotel have) a love for the same things that we do, they also have very high expectations when they walk through that door – and that’s where our job as hoteliers begins.” – Anne Somanas


 

Sunset Valley Holiday Houses, Malaysia
Nestled on the Malaysian island of Langkawi, Sunset Valley Holiday Houses is poles apart from the corporate sugary fizz of Coca-Cola where David Bradley previously worked in various Australian and Asian locations.

During his time with the soda giant, Bradley spent three years in New Zealand, where he completed a part-time Diploma in Business and Industrial Administration at Auckland University, majoring in statistics.

David Bradley

He worked in marketing in Australia and New Zealand before being posted by Coca-Cola to Bangkok. In 1982, he moved to Singapore after being head-hunted to join Carnation Company, and following the firm’s acqusition by Nestlé, took on the role of marketing and sales director for Malaysia.

In 1987, returning to Sydney to do his own thing, Bradley walked straight into that year’s stock market crash.

Retrenched, he turned to self-employment, becoming a tour guide with Great Divide Tours, Australia’s leading 4×4 operators, before setting up his own company Platinum Adventures.

After his first and successful foray into tourism, Bradley decided on a fresh start with his wife in Malaysia, where she had also previously worked.

The couple purchased a catamaran and in 2011, started a yacht charter business operating from Langkawi, taking guests around the Andaman Sea, with Thailand and Myanmar their playgrounds.

The couple eventually settled down in Langkawi and in 2012, purchased a partly built resort called Sunset Valley.

Eight years on, Sunset Valley Holiday Houses consists of six private heritage chalets – five of which are original Malay houses sourced from Langkawi and relocated to the property, before being rebuilt and renovated with modern bathrooms, kitchens, air-conditioning and furnishings.

Sitting at the foot of Langkawi’s tallest mountain, Gunung Raya, Sunset Valley is an eco-friendly operation that has adopted composting and recycling practices, while its natural setting overlooking paddy fields and a rubber plantation encourages wildlife.

Guests flock to Sunset Valley for the slice of serenity it offers, with the chance to commune with nature amid greenery.

Bradley shared: “Our guests love the location and the self-catering style of accommodation as they can come and go and explore the island as they like, use the well-equipped kitchen in each house (to whip up a meal), or barbeque and relax by the pool.”

Bradley and his wife have since discovered that Sunset Valley is the “real thing” in their lives. Looking ahead, they plan to build Balinese-styled luxury villas, each with its own swimming pool, on an adjacent parcel of land. – S Puvaneswary

Sleeep, Hong Kong
In hyper-dense Hong Kong, where cramped high-rises make up the city’s jam-packed skyline, space comes at a premium. This housing crisis was what prompted Alex Kot, co-founder of Sleeep, to start the city’s first licensed capsule hotel in 2016.

The idea was first born in 2014 when Kot and his partner took part in a competition to use design to solve cruxes posed by urbanisation. The duo floated the idea of a capsule hotel as a way to tackle shortage of space, sleep deprivation and high population density.

Alex Kot

In addition to overnight stays, the hotel also sells quality sleep experience by-the-hour, and targets young urban travellers and office workers looking to catch some lunchtime shuteye.

What sets it apart from other hotels is its branding, patented innovation and technology. For instance, the hi-tech Sleeep experience is centered on an intelligent sleeping capsule called a SLPer that is comfortable, scalable and renewable. As well, its minimalistic-chic design has won it a Red Dot Design Award.

The current model of the SLPer is version 2.4 and features the latest R.E.M. (Responsive Environmental Modulator) technology, allowing guests to customise the environment inside their own capsule, including sound, lighting and air flow.

Three Hong Kong Sleeep outlets and a fourth in Bangkok later, Kot is still not resting on his laurels.

Apart from setting up capsule hotels, he has also been busy developing hardware and software technologies that aims to solve pain points of other hotel owners and operators.

He explained: “This is not new and we dedicated resources for R&D from the outset, i.e. reservation systems that was not commercialised, but there’s no better time than now to sell our infrastructure as a service to other hotel investors and owners who face pain points like manpower and cost issues.

“For instance, equipment, capsules plus our self-designed operations system that includes access control like QR code or facial recognition during check-in or out process; as well as booking inventory linked to cloud-based PMS to enable hourly booking so as to increase revenue.” – Prudence Lui


 

Hotel Soloha, Singapore
Sitting in a serene shophouse of vibrant cultural centre Keong Saik Road, Hotel Soloha’s personality is anything but quiet. The 45-room independent property, owned by founder Josh Hu, glows with a mash-up of artsy, neon and tropical vibes, with a smattering of local art and social spaces within its limited real estate.

Hu expressed: “We wanted to create a new hotel within the old whereby there’s a juxtaposition of heritage and modernity, and create a visual riot of colours and graphics for our guests once they step into the hotel.”

Josh Hu

Hotel Soloha is like a friend’s chic abode. Guests are greeted at a check-in counter and bar in the cosy lobby, which shares the space with a lounge and noodle bar, as well as an armoire stocked with locally made trinkets for purchase. One can take in the sprawling art splashed across the hotel lobby, the entire lift shaft and in the rooms by local artists Ethrisha Liaw and Danielle Tay.

Each floor of the hotel is uniquely designed and themed according to the layers of a jungle – from forest floor to canopy – and features a “guardian animal”, such as the hornbill on the third level.

Hu explained: “We wanted to pay tribute to Singapore’s progress as a true metropolis and garden city. We found it most apt to create a mystical jungle within urban confines.”

The property shines in a time when more travellers are demanding affordable options, but which also offer convenience, style and local flavour. They have been “getting weary of the mass cookie-cutter hotels”, noted Hu, and are now “gravitating towards small hotels with good design, personalisation and that are located within interesting neighbourhoods”.

Singapore’s conserved shophouses are the perfect seat for such hotel concepts, but are limited in quantity. A golden opportunity was presented to Hu when a lot – where Chinatown Hotel once stood – opened. He said: “I was enamoured with the idea of creating a boutique hotel within conserved shophouses; Hotel Soloha was an opportunity to bring a fresh perspective to the market.”

As important as it was to convey the heritage and vibes of the surrounding Keong Saik and Chinatown precinct, Hu was wary of “being ornate and cliché”.

He said: “Modern travellers are discerning and well-travelled; they don’t need to see Chinese wordings and rickshaws in the lobby to feel (that) they are staying in a hotel near Chinatown. Instead, they would be keen to see a local interpretation of things universal and global.”

Although business has come to a standstill amid worldwide lockdowns, Hu is using the downtime to research and plan for new trends.

“We are taking the induced time off to look into new trends that we see resurging in the near-term: domestic demand, regional travels and virtual working arrangements. Therefore, we will be looking at realigning our target markets and improving on our technological offerings to entice the new generation of workers who can work wherever, whenever,” impressed Hu. – Pamela Chow

Hue Hotels and Resorts, Philippines
Siblings Dennis and Dexter Lee built Hue Hotels and Resorts with a foresight for design-forward and culturally-rooted properties interspersed with a sense of community empowerment and development that their family’s retail business is noted for.

As co-managing directors of Hue Hotels and Resorts, the Lee brothers run the hotel brand’s two properties in Palawan and Boracay.

Dennis and Dexter Lee

They also lead boutique community developer Lotus Development where they first learnt the tools of the trade by helming the company’s varied commercial projects.

Dennis said they picked the name Hue to reflect “the different shades of comfort and experiences” offered to guests.

Hue prides itself on being “glocal” by being relevant to a global audience, yet rooted in local culture and traditions.

“Each property has its own identity, which is inextricably connected to its locale… We wanted to inject the local colour to highlight the destination – the vibe of the place, what it’s known for, what draws travellers to it,” Dennis said.

“We made the conscious decision to make each property unique while still tying them together as Hue Hotels and Resorts with our quality of service and facilities and the local flair. It’s most apparent in the design, the architecture, and facilities.”

Thus, the 122-key Hue Puerto Princesa takes inspiration from Palawan’s lush greenery and natural beauty. Ground floor rooms are garden units where guests get a feel of nature even in their rooms. The swimming pool with glass side cantilevered on the rooftop offers stunning mountain vistas, while the mangrove roots patterns on the lobby floor evoke feelings of pristine Palawan.

Elsewhere, just like how Boracay offers a complete beach experience of diverse activities, the 127-key Hue Boracay touts itself as an all-in-one lifestyle destination. Housing dining, shopping and leisure experiences under one roof, the property is also home to a retail complex called Station X with homegrown brands in support of local entrepreneurs.

Dennis said that “glocal” is the driving force behind all their projects, which “is stemmed from our core purpose of gathering and growing local communities”.

And nothing is about to stifle that ambition of his – not even the ongoing global pandemic. The duo is in the midst of planning for a Hue flag in a major city to showcase the brand’s versatility.

Said Dennis: “It would also be a great opportunity for us to implement improvements, based on what we learnt from building the first two hotels.” – Rosa Ocampo

Loyalty wars

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Since borrowing from the success of airline mileage programmes in the 1960s, some of today’s hotel loyalty programmes have reached stratospheric heights with member rewards that are out-of this-world and some which money cannot buy.

Big chains have adopted high-profile strategies and Accor, for example, “has invested more than our competitors in what we call augmented hospitality” through ALL – Accor Live Limitless, according to Steven Taylor, chief marketing officer.

Some of ALL’s most treasured loyalty perks include a once-in-a-lifetime meet and greet with Paris Saint Germain football legends Neymar Jr, Kylian Mbappé and Edinson Cavani, and access to in-demand concerts and renowned festivals.

Beyond the stay
The stiff competition for customers’ loyalty has driven hotel giants to offer value beyond the confines of their properties.

To plump up ALL’s offerings, Accor also partnered with AEG, a producer of global tours for renowned musicians such as Ed Sheeran and Katy Perry, to gift loyal guests the opportunity to buy pre-sale tickets and enter VIP lounges.

Earlier this year, Accor joined forces with Grab and Visa, allowing their guests to maximise their points.

All for experiences
When Hilton conducted a survey among 2,300 travellers across 11 Asian-Pacific countries in 2Q2019 to better understand their consumption motivations, the hotel company discovered that two in three respondents sought “once-in-a-lifetime experiences” as a key aspect of travel, and 71 per cent ticked “local culture and authenticity” as important in attracting them to a new destination.

This led Hilton to further expand its Hilton Honors Experiences auction platform, shared Ben George, senior vice-president and commercial director, Asia-Pacific, Hilton.

The loyalty programme now curates money-can’t-buy experiences through collaborations with partners like Live Nation that span various passion points – music, sports, culture and food.

Hilton Honors Experiences works by allowing members to bid for exclusive experiences with their accumulated points.

George recalled that the highest bid on the platform to date was registered last August. A member used 2.9 million points to successfully bid for a four-night stay at the Conrad Maldives Rangali Island, which included a private tour of The Muraka undersea villa and a session with the resident marine biologist.

George reckoned that the record might be broken post-Covid-19, as “demand for purposeful quality experiences will likely reach a whole new level when people start travelling again”.

To please today’s instant gratification consumer, Marilyn Li, executive director of loyalty marketing, Marina Bay Sands (MBS), stressed that loyalty programmes must be far more creative and dynamic in their approach.

Sands Rewards LifeStyle, she said, extends a multitude of incentives and experiential rewards across different sectors of the company’s business – from meals at celebrity chef restaurants and tickets to Broadway shows, to exclusive fashion previews of the latest collections by luxury brands, and even celebrity meet-and-greets.

Li said: “These money-can’t-buy experiences have transcended the dollar-for-dollar match in most loyalty programmes of the past, and this is increasingly important for global travellers today.”

Customisation wars
According to Tracy Dong, senior advisor-advisory services, Asia-Pacific at revenue management company IDeaS, the use of dedicated apps for loyalty programmes has allowed hotels to reduce reliance on intermediaries and distribution costs as they build direct connections with their customers and develop personalised marketing strategies.

However, Cinn Tan, chief sales and marketing officer, Pan Pacific Hotels Group (PPHG), emphasised that loyalty programmes cannot neglect those who had booked via a travel agent and the intermediary itself.

She cited Pan Pacific Connections as an example of such an exercise, where meeting planners are rewarded for driving business to PPHG hotels.

On the other hand, an anonymous industry observer has questioned the benefits of such programmes for hotel companies, noting that the acquisition of new, loyal and active members is a “struggle” for many businesses today.

He opined that loyalty programmes, challenged by stiff competition and high cost of acquiring new clients, would be forced to evolve.

“This is why new programme tiers have emerged, like by invitation only, to enhance exclusivity of the programme,” he remarked.

Malaysia eyes green zone regions for travel bubble plan

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Malaysia is exploring the possibility of setting up travel bubbles with green status destinations, as opposed to countries, in efforts to spur economic growth in the wake of the Covid-19 pandemic.

Minister of tourism, arts and culture, Nancy Shukri, said the travel bubbles may not involve Malaysia as a whole but only select green zones within the country with other foreign destinations that are also green zones.

Nancy Shukri (middle) flanked by Ministry of Tourism, Arts and Culture’s Noor Zari Hamat (left) and Malaysia Convention & Exhibition Bureau’s Abdul Khani Daud at the Meet in Malaysia campaign launch

She added that the Ministry of Tourism, Arts and Culture will have its first meeting with the Ministry of Foreign Affairs on July 27 to identify the green zones in foreign destinations that could collaborate with Malaysia on the proposed travel bubbles.

“The proposal to hold a travel bubble with these countries is based on the potential of the market to contribute to overall economic growth, including trade activities, business, business travellers and the influx of foreign tourists, as well as significant short-term tourism income contribution to the country,” she said at a press conference on Friday, after launching the Meet in Malaysia campaign.

During the campaign launch, Nancy also shared that the ministry is looking at the possibility of creating travel bubbles with green zone regions in Australia, Brunei, China, Japan, New Zealand, South Korea, Singapore, Thailand, Cambodia and Vietnam.

She added: “Its implementation is subject to bilateral discussions with paramount consideration on the aspects of health, immigration, data tracking and continuous monitoring by respective agencies concerned in both countries.”

Nancy stressed that nothing had been finalised and no timeline has been determined for the creation of these travel bubbles.

Dynasty Travel bakes up a storm for charity drive

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The pandemic may have dealt the travel industry a massive blow, but Singapore-based tour agency Dynasty Travel is forging ahead with its annual charity drive to aid needful residents of Singapore.

It has launched Food from the Heart – Project Belanja, an initiative that enables beneficiaries to redeem freshly cooked meals at designated food stalls across the island. These include hawker stalls and F&B owners in residential areas such as Tampines, Toa Payoh and Mountbatten, with both halal and non-halal food options.

Dynasty Travel’s Food from the Heart – Project Belanja aims to raise funds for the needy in Singapore 

Aiming to raise S$10,000 (US$7,240) towards this cause, staff of Dynasty Travel have been kept busy baking, cooking and delivering meals, as well as designing and broadcasting digital content for the campaign.

“Our director of MICE will be cooking XO prosperity glutinous rice, our senior manager of product development will be baking chocolate cake and monster cookies, and our senior manager in marketing is baking cheese cake and cinnamon rolls. For myself, I will be baking the butter banana raisins cake,” shared Alicia Seah, Dynasty Travel’s director, public relations & communications.

She added: “Despite the difficulties and challenges, we are forging ahead with our charity drive as it is even more important that we continue our CSR journey this year to help those who have been hit hard by the current crisis.”

To prepare for the project, staff involved in food preparation attended and passed the Workforce Skills Qualification food safety and hygiene course, approved by the National Environment Agency.

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Restarting the throttle of international travel

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Since 2013, air passenger volumes had risen steadily every year, according to figures from the International Air Transport Association (IATA).

Everything was looking rosy for the travel industry even in Asia-Pacific, where airlines’ full-year traffic increased 4.5 per cent in 2019. Data aggregator Statista valued the global aviation industry at US$828 billion in the same year and it was projected to be around US$850 billion in 2020. Then came 2020, with the entire travel industry going into a standstill as the coronavirus pandemic hit, crippling the world economy in a way nobody could have imagined.

With countries imposing entry restrictions to limit the spread of Covid-19, global travel ground to a halt in the first half of 2020. Early pandemic period saw stranded travellers and overseas nationals desperate to be repatriated home; and for many, Qatar Airways was their only lifeline to fly home as we were one of the very few airlines that remained in operation throughout the Covid-19 pandemic.

While most airlines stopped flying, Qatar Airways was still operating to over 30 global destinations at the peak of the pandemic with the mission to bring people home safely. Since February, we have helped close to two million people get home to their loved ones, working closely with government and embassies worldwide to organise over 300 chartered repatriation flights. Our flights clocked over 1.3 billion revenue passenger kilometers in April. Data from IATA indicates that this accounted for 17.8 per cent of the market that month, triple that of the next placed airline.

As the world is now slowly recovering from Covid-19, travel may no longer be restricted to those seeking passage home, with countries cautiously opening up and setting up travel bubbles with other nations.

After months of isolation, people will long to travel again, experience the world, and reunite with friends and family, while business travel will soon resume too. Here are some ways the aviation industry is restarting the throttle of international travel.

Safeguard health
Even when demand picks up, travel will not be like before – not until there is a viable Covid-19 treatment or vaccine. More than ever, health concerns are top of mind. Travellers need assurance that service providers have their well-being in mind. Having been the airline that operated throughout the pandemic period, Qatar Airways is now well-poised and experienced in providing the best hygiene practices and customer experience.

Qatar Airways first introduced PPE suits for our cabin crew back in May 2020. What was meant as a short-term solution has become a mainstay of our health and safety measures onboard. We have also recently introduced the hygiene kit which includes face shields for adults and kids, face mask and sanitiser for all passengers.

Health concerns also go beyond air travel. From the moment they leave home till when they reach their accommodation, and even while touring the destination, travellers want to feel safe. Collaboration across the travel ecosystem could address this by creating a door-to-door passage serviced by trusted players. Such a move boosts the travel industry in general – we can all afford more allies in these trying times.

Sustainable operation with fleet optimisation
Agile airlines are also quick to switch to smaller aircraft to keep the operational cost lower from the dwindling passenger traffic. Once the reigning king in the air with the biggest passenger capacity, many Airbus A380 aircraft worldwide have been grounded indefinitely.

Operating the gargantuan A380 involves significantly higher costs with higher volume of jet fuel needed as well as more cabin crew. With the drastic drop in travel demand, operating larger aircraft types would be detrimental to profit margins. Qatar Airways has since grounded all its 10 A380s, switching mainly to its fleet of 49 Airbus A350 and 30 Boeing B787 Dreamliners.

With the current market condition, profitability and fuel efficiency are even more paramount as airlines strive to recover from the impact of Covid-19. Switching to newer and more fuel efficient aircraft types with smaller capacity such as the Airbus A350 and Boeing 787 Dreamliner would not only reduce operating cost, but also greatly benefit the environment.

Benchmark figures identified that Qatar Airways’ fleet of A350 aircraft consumed 20 tonnes of CO2 less per block hour on certain routes, as compared to the A380. Perhaps with more airlines looking towards a more sustainable operation, the positive environmental impact could be the silver lining to the Covid-19 pandemic.

Flexible, customer-centric booking conditions
Covid-19 has created an unprecedented crisis for the aviation industry with global travel coming to a halt since earlier this year. Airlines globally are under immense financial duress, and many smaller airlines have unfortunately ceased operation permanently after caving into financial pressures.

As countries are gradually coming out of lockdown and travel gradually restarting, airlines are also ramping up to push out travel promotions. With the global economy in a slump and travellers becoming even more price-sensitive, broad-scale discounting might look like a good antidote to stimulate travel and boost ticket sales. However, it is crucial that airlines consider the long-term sustainability and financial viability of such strategy.

Instead, other means of adding value may be more viable, such as offering flexible booking policies, considering the fluidity of the current situation.

Qatar Airways was one of the first airlines to respond to the crisis by offering its customers greater flexibility on bookings. In early March, we already offered flexibility for passengers to change their dates or exchange their ticket for a travel voucher + 10 per cent of the ticket value. As the crisis has prolonged, it has altered the dates by which this offer expires.

To further adapt to the flexibility needed in the ever-changing pandemic climate, Qatar Airways has also recently announced that we will allow unlimited date changes, where passengers can change their destination as often as they need, if it is within 5,000 miles of the original one. The airline will not charge any fare differences for travel completed before December 31, 2020. Also, all tickets booked for travel up to December 31, 2020 will be valid for two years from the date of issuance.

In addition, Qatar Airways’ passengers can opt to swap their ticket for “Qmiles” to use however they like, or exchange it for a travel voucher with 10 per cent additional value, also valid for two years. Further options include refunding tickets to the original form of payment, or in the form of a travel voucher, if the flights get cancelled.

Therefore, instead of going in the unsustainable path of only price reductions, airlines should consider policies that enable customers to travel with confidence. Astute fleet deployment and flexible, customer-centric policies would be the way for airlines to contribute to rebuilding the travel industry.

As entry restrictions around the world begin to ease, travel will steadily return. Many analysts have estimated it will take three to four years for international travel to return to the same level as 2019, but till then, the aviation industry can do what it does best – inspire and encourage travel. After all, the human curiosity about the world we live in is insatiable. Let’s champion their return to the world.