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As 2021 fast approaches, there are many challenges and unknowns that still lie ahead with Covid-19. Even with the advent of a vaccine, there is no clear date of when international travel will resume, with the delay of bubbles between countries like Hong Kong and Singapore underlining a hurdle to travel recovery.
What we do know is that millions of travellers are out there dreaming of their next adventure. The majority of travellers in Asia-Pacific are steadfast in their commitment to resume their leisure travels by 4Q2021, with 70 per cent indicating a “strong desire” to travel domestically once restrictions ease.
From our recent Destination X: Where to Next survey, we have a very clear picture of what travellers are willing to consider at the moment. We can also see the potential for travel sellers to materialise the bigger role in helping consumers navigate through all the twists and turns of their trip planning experience.
Here are some insights for travel sellers looking at new opportunities this holiday season:
- Travel planning is alive and strong
Relationships are a significant driver fueling the desire to resume travel for travellers in the Asia-Pacific region. More than half of travellers want to reconnect with family or friends, whether in familiar or unfamiliar surroundings. Only 8 per cent of travellers surveyed expressed interest in group, or guided tour packages of more than 50 people.
Travel spontaneity is also a thing of the past, with majority of Asia-Pacific travellers seeking thoughtful guidance over a period of time before they book their next getaway. For travel sellers, this means incorporating multi-touch or multi-channel to help nurture or shape their customers’ future travel purchase decisions.
- Covid-19 is top of mind
The severity of the Covid-19 health crisis at the destination is now one of the most critical factors influencing purchasing decisions for travellers. More than two-thirds of travellers rank the health and safety measures of airports, airlines and hotels highly when it comes to planning trips.
As the pandemic poses a conundrum to commercial flights, travel sellers will need to work with airlines to demonstrate that it is safe to travel again. New technology such as mobile boarding passes; coupled with policies like mask compliance, and removing middle seats, could help to boost confidence.
- Timing and support is everything
As travellers contemplate exploring new destinations again, their trip planning complexity is becoming increasingly challenging. New regulations around quarantines, visas and more, plus everchanging flight availability requires a greater pool of knowledge, experience and time to ensure the best outcome.
Our survey shows that travellers in Asia-Pacific now place a higher premium on problem solving. Travel sellers that can provide support and look for opportunities to continuously engage customers with hyper-personalised recommendations can help mitigate unforeseen issues and build trust and loyalty over time.
This holiday season, travellers across Asia-Pacific will try and make the most of what they can do to fulfil their holiday needs. Travel sellers that can provide the right information on Covid-19 status and government restrictions and policies in a timely manner, will help the industry rebound in the New Year.

























Come summer 2022, Princess Cruises will sail out of Tokyo (Yokohama) and Kobe on diverse itineraries spanning from the southern tropical islands of Okinawa to the northernmost island of Hokkaido.
Now on sale, the cruise line’s 2022 Summer Japan programme offers 35 departures onboard Diamond Princess during May through September 2022, covering 31 destinations across four countries. Cruises range from five to 19 days, featuring 10 UNESCO World Heritage Sites, such as the historic monuments of ancient Kyoto, Buddhist monuments and the Hiroshima Peace Memorial.
For guests with more time to explore Japan, the Highlights of Japan cruise tour combines an eight-, nine- or 10-day cruise with two nights in Kyoto and three nights in Tokyo.
The season offers nine opportunities to visit local festivals, such as Kyoto Gion Festival featuring massive, handcrafted “yama” and “hoko” floats, and Kumano Fireworks Festival showcasing a display of 10,000 fireworks.
Other featured festivals include Osaka Tenjin Festival, Aomori Nebuta Festival, Akita Kanto Festival, Kochi Yosakoi Dance Festival and Tokushima Awa Dance Festival.
In Tokyo, guests can enjoy shopping in the Ginza district or exploring the Imperial Palace plaza. The 2022 season features the maiden port call to Hitachinaka, for access to the shrines and temples of Nikko. Ten ports offer More Ashore late-night stays including Akita, Aomori, Kochi, Osaka and Tokushima on Summer Festival dates.
Guests can also lap up the serenity in Kanazawa’s Kenrokuen Garden, one of Japan’s Three Great Gardens; experience a traditional tea ceremony while overlooking Mt. Fuji; or enjoy a good soak in an onsen (hot spring).
Built in Japan, Diamond Princess offers a cruise experience connected to the local Japanese culture. Guests dine on authentic cuisine at Kai Sushi, soak in a traditional Izumi bath, and enjoy folkloric shows and regional entertainment.
In 2022, Diamond Princess will feature the cruise line’s exclusive Princess MedallionClass Experience, delivering highly personalised service and enabling touchless interactive experiences and entertainment.