The Japanese National Tourism Board (JNTO) is once again the official partner of Further East. This partnership will showcase different experiences of Japan’s world-renowned hospitality offerings, as well as a takeover of all Further East social channels, marking it the first such alliance between an NTO and Further East.
Further East is Asia-Pacific’s most innovative high-end travel trade show. Uniting the world’s most original, Asia-Pacific focused travel brands, buyers and globally renowned media, our mission is to create a unique community that attracts the most forward-thinking minds in luxury hospitality.
Further East 2021 will be our most important edition to date, as we recharge luxury travel in the region and forge a brighter future for our industry.
With this in mind, we are delighted to welcome JNTO once again as an official partner of Further East and look forward to spotlighting some of Japan’s inspirational hospitality offerings.
The partnership will feature a cross-platform digital campaign through 1Q2021, including dedicated newsletters showcasing the country’s myriad attractions, from tradition-steeped heritage sites to gastronomic delights, as well as targeted content in TTG Asia and TTG Asia Luxury, and a week-long takeover of all Further East social channels.
The Travel Industry Council of Hong Kong (TIC) is set to be replaced by the Travel Industry Authority (TIA) as the statutory regulatory body of the tourism sector, when the latter launches in early 2022.
With plunging levy incomes and diminished membership fees since the pandemic struck, TIC faces an uphill battle to restore fiscal sustainability. For instance, total levies collected plummeted 91.3 per cent, from HK$28.2 million (US$3.6 million) in 2019 to HK$2.4 million in 2020.
Need for a statutory regulatory body was first proposed after a deluge of complaints from Chinese travellers
To provide relief for its struggling members, the Council has recently allowed them to co-share office premises so that they can enjoy greater flexibility while saving on rent and resources.
TIC chairman, Jason Wong, shared that the company had to cut its workforce by one-third in late-November last year in order to stay lean as its cashflow depleted to less than HK$20 million.
He added: “Hopefully, our 30-staff headcount can survive till the handover of regulatory responsibilities to Travel Industry Authority early next year.”
Established in January 2020, TIA will be responsible for promoting integrity, competence and professionalism of travel agents, tourist guides and tour escorts through a statutory licensing and regulatory system, and regulating shops that inbound tour groups are arranged to patronise through an administrative scheme. It will also be responsible for managing the Travel Industry Compensation Fund which provides protection for outbound travellers purchasing outbound packages.
The executive office of the Authority will be headed by an executive director and has three divisions, namely, regulatory affairs division, operations division, and corporate services division. Estimated staff count stands at 99, with the first batch of TIA staff, including its executive director, set to start assuming duty from late January 2021.
A spokesman for the Commerce and Economic Development Bureau told TTG Asia: “TIA has been forging ahead with the necessary preparatory work, including establishing committees; drawing up internal rules of procedures; securing a long-term office; launching phased recruitment of staff; devising directives, guidelines and codes of conduct regulating travel agents, tourist guides and tour escorts; as well as acquiring essential services such as legal services for drafting of the subsidiary legislation under the Ordinance.”
He expects that all necessary preparations for the implementation of the new regulatory regime will be completed in about two years’ time. Before that happens, the Authority does not hold any regulatory powers. Travel agents, tourist guides and tour escorts will continue to be regulated by the Travel Agents Registry and TIC, respectively.
“To ensure a smooth transition, TIA has been in close liaison with the Travel Industry Council and the Travel Agents Registry to work out the detailed transitional arrangements,” said the spokesman.
“In the preparatory process, TIA will also consult the industry and maintain dialogue with stakeholders to gauge their views for drawing up the future regulatory standards and relevant arrangements.”
Former TIC chairman and a member of TIA’s board of directors, Michael Wu, told TTG Asia: “TIC has been playing the role of a trade association lacking in statutory power. When I was the chairman at TIC years ago, I told the government that it would be unprofessional for us to carry out self-regulatory responsibilities.”
Instead, there should have been a subsidiary, or preferably a separate body run by external parties, to carry out the regulatory role, so as to draw a clear line between its commercial operations and regulatory duties.
Said Wu: “Frankly, there weren’t many complaints from outbound and international clients back then. It was only when arrivals from mainland China surged, triggering an increase in the number of inbound agents and subsequently, numerous complaints of sub-standard service. Hence, this prompted the need for a statutory regulatory body set up by the government, due to FITs from China exerting pressure on the trade.”
From Hollywood jumping into wellness and the rise of spiritual architecture and design to a new future for immune health that stops “boosting” and starts balancing, these are among the nine wellness trend predictions for 2021 released by the Global Wellness Summit.
The wellness forecast is based on the insights of hundreds of top executives of wellness companies, economists, doctors, investors, academics and technologists across a dozen nations that gathered in person and virtually at the recent Summit to debate where wellness was headed – making for a uniquely informed, global set of predictions.
Here are the nine wellness trend predictions for 2021:
Hollywood and the entertainment industries jump into wellness
Wellness will become a bigger, more meaningful programming focus as Big Media digests the huge cultural force wellness has become.
If wellness programming on TV has been about wellness as a topic you passively consume, the future is TV content and platforms that involve and impact you. Smart TVs are baking wellness “channels” onto their home screens: Samsung TVs launched Samsung Health, letting people binge 5,000 hours of free fitness/meditation classes from the buzziest brands. The future: smart TVs (like Apple’s) that connect to your health wearable (like Apple Fitness+) to serve up personalised wellness/fitness experiences right on your TV.
Wellness companies are becoming full-blown TV studios: Mega-meditation-apps, Calm and Headspace, recently scored TV shows (HBO Max and Netflix), translating their meditative experiences into immersive television.
The ways that music is being created for stress, sleep, focus, a better workout, or just trippy, ambient bliss… has kicked into high gear. It’s a paradigm shift: If music has always been consumed around artist, song and genre, now it’s “serve me music-as-therapy.” Meditation apps are becoming big wellness music “record labels,” and more apps are launching, specifically focused on music-for-wellbeing.
The future of immune health: stop boosting, start balancing
We join many forecasters in naming immune health a 2021 trend, not only because we agree that it will remain a consumer obsession post-vaccine but because the main ways the wellness industry has been addressing it are… flat-out wrong. In 2020, people were blitzed with “immune-boosting” supplements, foods and therapies, but the idea that you can “boost” your immunity is unscientific nonsense, and “more boosting” is precisely the wrong approach. The future: approaches that lead to immuno-stabilisation, immuno-balance.
We will see more evidence-backed approaches to immune health, with metabolic health, the microbiome, and personalised nutrition becoming crucial – along with more experimentation with everything from “positive stress” experiences to intermittent fasting for immune resilience. And immunity programmes at travel destinations will go deeper, more medical, with interventions that matter more than “immune-boosting” menus and IV drips.
Spiritual and numinous moments in architecture
In recent years, a storm of studies has demonstrated the powerful connection between the built environment and our physical health, and a new “wellness architecture” sector has taken off, heavily focused on functional design moves, whether circadian lighting or air purification.
What has been glossed over is design that can tap into and nurture our spirituality. In 2021, we will see new attention paid to creating everyday spaces that can incite sacred and numinous moments, that elevate our consciousness and potential, and ground us in gravitas in the midst of a mindless, consumerist society.
Spiritual wellbeing is an inextricable part of a well life and rightfully deserves more design consideration and designated spaces in our homes, workplaces, communities and urban landscapes.
Just breathe!
An increasing number of clinical studies from major universities like Harvard, Stanford and Johns Hopkins are putting science and data behind something we’ve actually known for centuries – the way we breathe has profound effects on our mental and physical health and abilities. It might even help us strengthen our immune systems.
Practitioners are bringing breathwork to ever-larger audiences and pushing it into fascinating new territories, including rehabilitation, fitness, community building, and relief from chronic stress, trauma and PTSD. Cool, clubby breathwork parties and festivals are rising. There are even studies that point to breathwork as a possible therapeutic for one of the world’s deadliest diseases: hypertension. Perhaps the best part of all – this drug-free medicine costs absolutely nothing.
The self-care renaissance: where wellness and healthcare converge
Over three hundred years after the first Medical Renaissance, we’re undergoing a new kind of medical renaissance where two complementary yet often competing entities – healthcare and wellness – will converge. Wellness is learning to lean into science, establish standards, and hold itself accountable. At the same time, healthcare is beginning to borrow from the wellness playbook – transforming a once sterile and strictly curative industry into a more holistic, lifestyle-oriented, and even pleasurable one.
In this new era, hospitals will take inspiration from five-star resorts, yoga studios might measure improved telomere length, and prescriptions may be coupled with hyper-personalised guides to optimal health.
Adding colour to wellness
Graphic videos and the protests of last summer prompted many businesses to voice support for anti-racism. While diversity and inclusion have become a popular topic in the wellness industry, this trend argues that to generate substantive change, the wellness industry must recognise and address the false narrative that wellness is for affluent white people. It discusses how the industry can add colour to wellness by valuing black consumers and wellness professionals and describes the different ways that black people actually experience wellness offerings and spaces, highlighting racial inequalities.
Resetting events with wellness: you may never sit on a banquet chair again
Around mid-March 2020, the pandemic brought in-person events to an abrupt halt. And no matter the power of technology and the gratitude we felt for Zoomed Wi-Fi connectivity, the world hungered for personal interactions.
But there was a silver lining: A new trend that will forever change meetings and events was born, with wellness at the core. New hybrid events (in-person and virtual gatherings) sprouted like mushrooms after a spring rain. Technology companies raced to be the platform for hosting hybrid meetings. Investors threw money at tech companies, and within months of the pandemic shutting down most in-person-only gatherings, new companies had taken hold, and a new world was emerging.
Money out loud: financial wellness is finding its voice
Money has topped the “do-not-discuss” list for decades – right alongside religion, sex and politics. But it’s 2021, and transparency is trending. A culture craving authenticity is breaking the money taboo – transforming finance from a hush-hush, one-size-fits-all, cut-and-dry industry to one that’s more human, empathetic, and, dare we say, fun.
This growing openness is being driven by a much larger mental health awakening. And with research linking financial stress to anxiety, depression, high blood pressure, respiratory conditions and more – it’s about time money is put under the microscope.
This growing financial wellness movement is moving money talk far beyond the bank. Financial therapists are tackling the intersection between money and mental health, and the three billion views of #personalfinance content on TikTok prove that finance influencers are officially a thing.
In 2021 and beyond, we’ll begin to see the end of financial systems designed to profit from our failure and the start of financial wellness awakening. Money talks. It’s time we start using a language everyone can understand.
2021: the year of the travel reset
The coronavirus pandemic acted as a near-complete brake on travel in 2020. The pause gave everyone – consumers and suppliers – the opportunity to think about rebooting travel for the better by correcting overtourism, becoming more conscious of where our money goes, and how to use the enormous power of tourism to sustain cultures and environments and perhaps even leave them better off.
Looking ahead, the year 2021 may be the year that all travel becomes wellness travel. From the manic travel of 2019, which was the ninth year of record-setting growth in travel, outpacing global economic expansion, 2021 will be the year of the travel reset – going slower, nearer and more mindfully. But travel will reset fitfully, mirroring the vaccination rollout, which has prompted optimism as well as tentativeness.
International travel are off the cards for Asia-Pacific travellers this Lunar New Year, traditionally a peak travel period across the region.
According to Agoda’s data, domestic destinations are set to enjoy the spotlight during the upcoming holiday period, with travellers keen to discover off-the-beaten-track destinations and revisit traditional tourist hotspots on home ground.
With most international borders closed, this Lunar New Year, domestic travel will continue its reign
Across the region, family or group travel is the most popular traveller type, as many people plan to celebrate the Lunar New Year with loved ones. This is especially so for Thai and Indonesian travellers in particular, with families and friend groups taking over couples as the top traveller type this year, as compared to last year’s festivities.
However, couples took over group or families as the most popular Lunar New Year traveller type in mainland China this year, and continued to dominate the top spot for Japan and the Philippines. In Japan, solo travellers remained the second most popular traveller type.
There is also an upward trend in the search and bookings for Agoda Homes – non-hotel accommodation that offer more ‘home comfort’ facilities including kitchens, as well as separate living and sleeping spaces.
Some travellers in the region are also pampering themselves with more high-end stays. In particular, Malaysian, Indonesian, and Vietnamese travellers are taking advantage of value deals to upgrade to four- or five-star accommodation to celebrate this year, while Chinese travellers maintain their desire for luxury stays.
While hotels continue to rank higher than non-hotel accommodation, the latter has grown in popularity with travellers from Indonesia, Malaysia, Taiwan and Vietnam.
Timothy Hughes, vice president corporate development at Agoda, said: “Just like the mythical Ox of the Chinese zodiac, the Asian traveller is proving their resilience and strength this Lunar New Year through their determination to get away and make the most of domestic travel opportunities.
“In a change from non-Covid times, our data shows us that beach and countryside spots are more popular than capital city breaks and high-energy destinations. People want to reward their hard work and resilience with upgraded stays in top-class areas, be it beach destinations such as Phu Quoc or Boracay Island, scenic mountains like Khao Yai and Chiayi, or historic cultural destinations like Xi’an.”
Princess Cruises has unveiled its 2023 world cruise itinerary, sailing to 50 destinations across 31 countries and six continents, including Africa, Asia, Australia, Europe, South America and North America.
Sailing roundtrip from North America, the 111- or 97-day journey from both Ft. Lauderdale and Los Angeles sets sail in January 2023, onboard Island Princess.
Princess Cruises’ 2023 world cruise will sail roundtrip from North America onboard Island Princess
The 111-day roundtrip voyage from Ft. Lauderdale departs on January 5, 2023, and from Los Angeles on January 19, 2023. Meanwhile, the 97-day world cruise from Los Angeles to Ft. Lauderdale sets sail on January 19, 2023.
Highlights of the 2023 world cruise include a maiden port call to Gythion, Greece, famously known as the port for ancient Sparta; and visits to 21 UNESCO World Heritage Sites, including the archaeological city of Petra, Mount Etna, and the ancient Greek city of Ephesus in Turkey.
The cruise will also offer overnight visits in Dubai and Venice, and 10 “More Ashore” late-night calls including Singapore, Casablanca, Barcelona, Sydney, Tahiti and Honolulu. Destinations visited include Panama Canal, Puntarenas (Costa Rica), Monte Carlo, Valetta (Malta), Muscat (Oman), Phuket, Langkawi, Komodo Island, and Bora Bora.
The 2023 world cruise’s rates start at US$19,199/person.
Guests booking the 97- or 111-day world cruise by August 31, 2021 receive early booking perks, including a premier beverage package, unlimited Wi-Fi, and US$500 per guest (for the first two guests) to spend on board.
Island Princess, sailing her second world cruise, features more than 700 balconies, a princess luxury bed in each stateroom, as well as specialty and casual dining options. Guests can delight in the Encounters with Discovery speaker series, culinary demos, cooking classes, special-themed menus, foreign movies and regional folkloric shows.
Accor has signed a partnership with Faena Group to expand the luxury lifestyle brand across the globe, with Dubai slated to be the first international destination.
Alan Faena and Len Blavatnik, the brand’s founders, will work in partnership with Accor to develop Faena Districts in select global destinations.
New venture with Accor seen by Faena as “catalyst for exponential growth”
The new venture will manage Faena Buenos Aires and Faena District Miami Beach, as well as all future projects created in collaboration together. The endeavour will result in businesses which specialise in the development of socially responsible, holistic environments, anchored in cultural experiences ranging from residences and hotels to art and cultural spaces.
“As Faena expands, we plan to continue rethinking hospitality lifestyle and shaping the path for groundbreaking concepts, setting new industry standards in the creation of inimitable environments rooted in culture, positively transforming cities, shifting old paradigms and becoming new international cultural epicentres,” said Faena.
“It has always been our dream to share the Faena ethos and artistic vision around the globe, and with Accor, we are turning this dream into reality.”
Sébastien Bazin, chairman and CEO, Accor, said: “Accor is building an experience-based hospitality platform and in doing so, we greatly value the energy and ideas that entrepreneurs, creators and visionaries bring.
“Alan Faena is a clear leader in the luxury lifestyle sector with his transformative concepts. Faena Districts are shifting the gravitational centres of the cities where they reside, making a true difference in their communities. These will serve as our model as we work hand-in-hand with the Faena team to help achieve their vision and global expansion ambitions.”
The Singapore Tourism Board (STB) and KrisShop, Singapore Airlines’ flagship retailer, have forged a three-year partnership to jointly market homegrown brands and grow their e-commerce reach, as well as create seamless experiences for their local and international customers.
Under the partnership, content will be co-developed to profile local brands on KrisShop.com and highlight the vibrancy of Singapore’s retail scene.
STB-KrisShop partnership to feature KrisShop as the exclusive e-commerce platform for Design Orchard
In the first phase, STB and KrisShop will launch a domestic campaign to raise awareness of local brands and grow demand for their products. Both partners will develop and amplify content to showcase local design talent and elevate the perception of Singapore’s retail scene.
This complements the Made With Passion initiative – launched in November 2020 to spotlight local lifestyle brands – led by the Singapore Brand Office and STB, with the support of Enterprise Singapore.
In the next phase, STB and KrisShop will roll out global campaigns across various key markets as international travel resumes.
To help local brands extend their global reach, KrisShop.com will be the exclusive e-commerce platform for Design Orchard, offering the retail showcase on Orchard Road an additional distribution channel. From this week, 36 Design Orchard brands will be digitally housed on With Love, SG, a KrisShop concept store for homegrown brands showcasing Singapore’s culture and heritage.
With the inclusion of Design Orchard brands, there will be a total of 100 local brands on With Love, SG. More Design Orchard brands will come on board in the coming months. Consumers will be able to purchase a wide variety of homegrown products from lifestyle and sports brands to fashion and accessories labels.
KrisShop will also work with STB and Design Orchard brands to raise the profile of these homegrown brands through joint promotions, limited-edition collections and exclusive collaborations, among other marketing efforts. As well, KrisShop will offer Design Orchard brands guidance to boost e-commerce sales in Singapore and in global markets, and hold regular review sessions with the brands.
As part of the partnership, STB and KrisShop will explore new fulfilment services and channels to create effortless online-to-offline and offline-to-online retail experiences for Design Orchard and KrisShop’s customers. Some ideas to be trialled include self-collection for local customers at designated pick-up points, such as Design Orchard and SingPost POPstations.
STB and KrisShop will also explore integrating KrisShop.com’s features with STB’s official VisitSingapore mobile application, allowing users to shop on the go.
Lynette Pang, STB’s assistant chief executive (marketing group), said: “Profiling local brands is part of our strategy to build destination affinity and mindshare, and ensure that Singapore stays top-of-mind during this period and when travel resumes. This partnership with KrisShop also aims to future-proof local brands, giving them a new channel to reach local and international audiences, and ideas to enhance customer experiences.”
Chris Pok, CEO of KrisShop, added that the partnership with STB “is an extension of our efforts to champion our culture, and further fuels our vision of being a platform of enablement and empowerment for homegrown entrepreneurs, by giving prominence to their crafts for audiences in Singapore and beyond”.
Hotel deals aplenty to keep bookings coming after the festivities
Public-private partnerships will help maintain booking momentum
Asia’s hotel industry was the strongest performing region for year-end bookings
A full year of pent-up travel demand has unleashed strong year-end holiday bookings for travel players in Asian markets with eased movement restrictions, particularly China and Singapore.
Trip.com has seen “promising signs in Asian markets when and where travel is possible, with those able to travel opting for hotel packages and domestic tours”, revealed CEO Jane Sun in an interview with TTG Asia.
Sun is hopeful of good tourism growth across Asia, as many nations have demonstrated a capability to contain the spread of the Covid-19 virus through technology-forward approaches taken by Asian leaders. A safe return to travel throughout the region will therefore be possible.
In China alone, Trip.com saw a 50 per cent increase in thematic tourism product transactions during the October Golden Week holidays in 2020, with customers searching for holidays by activity. Top searches include skiing, hiking and outdoor activities.
The number of small group tours during the 2020 National Day holidays rose by 100 per cent over 2019, with an average of three to five people per group, dominated by families. In November, five-star hotel reservations accounted for more than 70 per cent of total accommodation bookings.
Referencing an STR hotel report, Sun said Asia’s hotel industry showed the strongest performance compared to other regions around the world.
“Overall occupancy rates reached 62 per cent, the highest level since January 2020, while other regions’ rates remained below 51 per cent. Initiatives such as the launching of the air travel bubbles between Singapore, Hong Kong and Taiwan also reveal a potential path to the staggered return of regional travel,” she remarked, adding that similar staggered travel recoveries could be expected in other Asian markets.
Pan Pacific Hotels Group (PPHG), whose global portfolio is dominated by Singapore properties, has also reported excellent year-end takings.
Cinn Tan, chief sales and marketing officer, said the company’s eight hotels and serviced suites in Singapore “saw tremendous bookings”, with almost full occupancies on the weekends. Bookings came mainly from local families and young couples, whose overseas travel plans are disabled by continued air travel restrictions.
Tan: Staycation demand over year-end period more than doubled at PPHG’s Singapore properties
The Singapore government’s domestic travel stimulus programme, SingapoRediscover Vouchers, has also helped to fuel domestic staycation demand over the year-end period, noted Tan, who added that Singapore remains a key market for PPHG.
“We saw more than double the demand compared to previous years in Singapore, with bookings concentrated around the key festive dates and weekends. Our hotels and serviced suites in Singapore exceeded our expectations in both rooms and dining,” Tan said.
However, in other Asian markets where PPHG operates, such as China and Malaysia, performance potential was interrupted by the implementation of fresh Covid-19 restrictions, which slowed down demand in the second half of December.
Maintaining momentum
With the resumption of school and work routines in 2021, tourism players anticipate demand to contract – but not by a lot, as the Chinese New Year period this year coincides with Valentine’s Day.
In Singapore, the school holidays also come around in March, which fuels hope for another staycation wave.
Dusit Thani Laguna Singapore, which welcomed its first guests in early December, is optimistic that business will continue to “remain good” over the weekends and slow down on weekdays.
The key to maintaining booking momentum after the year-end peak is the provision of continuous attractive reasons for local residents and expatriates to stay with the resort, opined general manager Eric Piatti.
Banking on the resort’s co-location with Laguna National Golf Resort Club, Dusit Thani Laguna Singapore has curated unique experiences, such as the Stay and Play package, which offers guests access to a round of 18 holes on the golf course, access to the Short Game Practice Area, dining credits and spa discounts.
It is also enticing bookings with the Weekday Break-cation package, Pause@Devarana Wellness spa day pass, and festive deals for Chinese New Year and Valentine’s Day.
Noting that wellness tourism has gained importance over the past decade and even more so as a result of the pandemic, Piatti said Dusit Thani Laguna Singapore is focusing on holistic wellness – something that the property is able to excel in due to its extensive range of well-being activities and lush surroundings.
PPHG, too, has been engaging guests across various marketing channels and rolling out varied staycation experiences with perks to keep guests coming. For example, Parkroyal Collection Pickering offers the Bait and Breakfast package that invites guests to sail away to the Southern Islands of Singapore for a private fishing trip for two, while the new Parkroyal Collection Marina Bay has an opening offer where guests can pick a picnic or go for kids’ amenities with pint tent, in-room sand art activity and unlimited ice cream.
Collaborative approach is critical
Sun believes that private and public partnerships are needed to spur recovery and maintain demand. To that end, Trip.com signed a three-year agreement with the Singapore Tourism Board to co-market the city-state globally. She regarded this as a “much-needed boost of confidence during this time of uncertainty”. The company is also one of the few select partners for the redemption of SingapoRediscover Vouchers.
Trip.com’s Sun expects 2021’s first holiday season to see spike in travel bookings across Asia as vaccine fuels travel confidence
At the height of the pandemic in 2020, Trip.com invested hundreds of millions of dollars into the industry as part of its Travel On campaign, aimed at helping trade partners weather the storm.
The company also launched Trip.com LIVE, a weekly live-streaming series that supports key travel ecosystems in Singapore, South Korea, Japan, Thailand, Hong Kong, and Malaysia. It promotes hotel partners and incentivises consumers with exclusive, unique staycation packages.
Casting her eyes on the future, Sun expects “a sharp increase” in travel across Asia during the first holiday season of 2021, with travel confidence stemming from the widespread rollout of vaccinations as well as the development of better Covid-19 controls by governments.
“This may be preceded by more extensive domestic travel recoveries around the world, with incremental amounts of business and individual travel,” Sun concluded.
Mass rollout of Covid vaccines could help inject vitality back into the global tourism scene, with a recent TripAdvisor report showing growing consumer confidence and demand for overseas travel in the year ahead.
The report, entitled The Year of the Travel Rebound: 5 Traveller Trends to Watch Out for in 2021, analysed first party search data as well as traveller sentiment across six major markets – the US, the UK, Australia, Italy, Japan and Singapore. It revealed consumers’ increasing confidence that they will travel abroad in 2021, particularly in the second half of the year.
TripAdvisor’s report reveals increased intent for domestic and international travel
In fact, globally, the majority of hotel clicks on TripAdvisor are already shifting to international destinations for trips taking place from May 2021 onwards, as opposed to domestic destinations, which had dominated the proportion of hotel clicks throughout 2020.
The five trends highlighted in the report are:
1. Travellers are planning to travel abroad in the second half of the year, but won’t wait to make plans
Nearly half (47%) of travellers surveyed globally say they are planning to travel internationally in 2021, including 61% of Singapore travellers. In fact, one in ten (11%) of Singaporean respondents have already booked an international trip for 2021.
2. Vaccinations will be a game-changer for traveller confidence
The widespread rollout of Covid-19 vaccines won’t just impact travellers’ confidence to travel, it will have a major influence on where leisure travellers are prepared to go too.
Globally, more than three-quarters (77%) of travellers surveyed say they will be more likely to travel internationally if they receive the vaccine, rising to 86% for travel domestically. In Singapore, 87% of travellers surveyed say they are more likely to travel domestically if they receive the vaccine, and 90% are more likely to travel internationally.
More than a quarter (26%) of respondents globally say that they would only travel to destinations that required visitors to be vaccinated before travel, with Australian (32%) and US (30%) travellers the most likely to expect destinations to adopt this safety measure. In Singapore, 26% of respondents say they will only travel to destinations that require a pre-travel vaccination in 2021.
3. Domestic vacations remain high on travellers’ wishlist for 2021
While international tourism looks to be getting a boost this year following a shutdown for much of 2020, domestic travel isn’t necessarily going to take a backseat in 2021. In the first week of January, nearly 70% of hotel clickers on TripAdvisor were booking future domestic trips, while further out, May through August are still proving the most popular months for domestic vacations.
Globally, three-quarters (74%) of travellers surveyed plan to take at least one overnight domestic leisure trip in 2021, with 60% of travellers surveyed in Singapore planning a domestic trip this year.
The good news for destinations and tourism businesses in Singapore looking to attract domestic travellers is that 73% of Singaporean travellers planning a 2021 domestic vacation have yet to book it, so there is still an opportunity for businesses to capture that demand.
4. The joy of vacation planning will be stronger than ever as travellers spend more time researching 2021 trips
With travel plans dashed in early 2020, many people have been dreaming about their next big vacation for more than ten months, so it’s no surprise that travellers are extra conscious of getting it just right when they do travel.
Three-quarters (74%) of travellers surveyed globally say they will spend more time choosing a destination this year, including just over 79% of travellers in Singapore. As well, 77% of travellers in Singapore will spend more time reading reviews, 76% will spend more time selecting their accommodation, and 78% will spend more time finding things to do.
5. Consumers can’t wait to dine out again, but their taste for takeout will still endure
As in-person dining was restricted in many countries throughout 2020, the success of takeout and delivery services soared, as consumers sought to satisfy their appetite. But encouragingly for the hospitality industry, in-person dining’s rebound in 2021 doesn’t mean a decline in takeout and delivery demand.
Nearly half (47%) of respondents globally say they plan to dine in-person at restaurants more often in 2021 than they did in 2020, and a quarter of respondents (27%) say they plan to order more takeout meals this year. In Singapore, 48% of respondents plan to dine in-person at restaurants more often this year, and 30% plan to order more takeout.
Shibani Walia, senior research analyst, Tripadvisor, said: “Despite the fact that many countries around the world are still grappling with high infection rates of Covid-19, many travellers are feeling optimistic that they will be able to vacation abroad this year, particularly coinciding with the rollout of a vaccine.
“Consumer appetite for travel is as strong as it has been since the start of the pandemic and, as our data shows, many people are already actively planning their next big trip – even for trips more than four months out.
“For destinations, brands and tourism operators, it is so important that they act now to attract this early booking demand, or else they risk missing out to the competition.”
Philippine budget carrier Cebu Pacific (CEB) has introduced Covid Protect, its newest add-on to CEB TravelSure, the airline’s travel insurance plan, to give travellers peace of mind when flying during this time.
The upgrade will cover up to one million pesos (US$20,700) in Covid-related hospitalisation and medical expenses in the Philippines for passengers who test positive for the virus. It is now available across all of CEB’s flights for 270 pesos.
CEB offers Covid insurance add-on to boost passenger confidence
Coverage begins on the date of departure from origin destination and ends two hours upon arrival of return flight to origin destination, with a maximum duration of 30 consecutive days. Both Filipino and non-Filipino passengers who are legal residents of the Philippines are eligible for the plan.
CEB TravelSure Covid Protect is underwritten by the Insurance Company of North America (a Chubb Company).
Passengers can add on Covid Protect when booking flights on the airline’s website; while existing CEB TravelSure-insured passengers can purchase the Covid Protect add-on up to two hours prior to their flights, also via the airline’s website.
From Hollywood jumping into wellness and the rise of spiritual architecture and design to a new future for immune health that stops “boosting” and starts balancing, these are among the nine wellness trend predictions for 2021 released by the Global Wellness Summit.
The wellness forecast is based on the insights of hundreds of top executives of wellness companies, economists, doctors, investors, academics and technologists across a dozen nations that gathered in person and virtually at the recent Summit to debate where wellness was headed – making for a uniquely informed, global set of predictions.
Here are the nine wellness trend predictions for 2021:
Hollywood and the entertainment industries jump into wellness
Wellness will become a bigger, more meaningful programming focus as Big Media digests the huge cultural force wellness has become.
If wellness programming on TV has been about wellness as a topic you passively consume, the future is TV content and platforms that involve and impact you. Smart TVs are baking wellness “channels” onto their home screens: Samsung TVs launched Samsung Health, letting people binge 5,000 hours of free fitness/meditation classes from the buzziest brands. The future: smart TVs (like Apple’s) that connect to your health wearable (like Apple Fitness+) to serve up personalised wellness/fitness experiences right on your TV.
Wellness companies are becoming full-blown TV studios: Mega-meditation-apps, Calm and Headspace, recently scored TV shows (HBO Max and Netflix), translating their meditative experiences into immersive television.
The ways that music is being created for stress, sleep, focus, a better workout, or just trippy, ambient bliss… has kicked into high gear. It’s a paradigm shift: If music has always been consumed around artist, song and genre, now it’s “serve me music-as-therapy.” Meditation apps are becoming big wellness music “record labels,” and more apps are launching, specifically focused on music-for-wellbeing.
The future of immune health: stop boosting, start balancing
We join many forecasters in naming immune health a 2021 trend, not only because we agree that it will remain a consumer obsession post-vaccine but because the main ways the wellness industry has been addressing it are… flat-out wrong. In 2020, people were blitzed with “immune-boosting” supplements, foods and therapies, but the idea that you can “boost” your immunity is unscientific nonsense, and “more boosting” is precisely the wrong approach. The future: approaches that lead to immuno-stabilisation, immuno-balance.
We will see more evidence-backed approaches to immune health, with metabolic health, the microbiome, and personalised nutrition becoming crucial – along with more experimentation with everything from “positive stress” experiences to intermittent fasting for immune resilience. And immunity programmes at travel destinations will go deeper, more medical, with interventions that matter more than “immune-boosting” menus and IV drips.
Spiritual and numinous moments in architecture
In recent years, a storm of studies has demonstrated the powerful connection between the built environment and our physical health, and a new “wellness architecture” sector has taken off, heavily focused on functional design moves, whether circadian lighting or air purification.
What has been glossed over is design that can tap into and nurture our spirituality. In 2021, we will see new attention paid to creating everyday spaces that can incite sacred and numinous moments, that elevate our consciousness and potential, and ground us in gravitas in the midst of a mindless, consumerist society.
Spiritual wellbeing is an inextricable part of a well life and rightfully deserves more design consideration and designated spaces in our homes, workplaces, communities and urban landscapes.
Just breathe!
An increasing number of clinical studies from major universities like Harvard, Stanford and Johns Hopkins are putting science and data behind something we’ve actually known for centuries – the way we breathe has profound effects on our mental and physical health and abilities. It might even help us strengthen our immune systems.
Practitioners are bringing breathwork to ever-larger audiences and pushing it into fascinating new territories, including rehabilitation, fitness, community building, and relief from chronic stress, trauma and PTSD. Cool, clubby breathwork parties and festivals are rising. There are even studies that point to breathwork as a possible therapeutic for one of the world’s deadliest diseases: hypertension. Perhaps the best part of all – this drug-free medicine costs absolutely nothing.
The self-care renaissance: where wellness and healthcare converge
Over three hundred years after the first Medical Renaissance, we’re undergoing a new kind of medical renaissance where two complementary yet often competing entities – healthcare and wellness – will converge. Wellness is learning to lean into science, establish standards, and hold itself accountable. At the same time, healthcare is beginning to borrow from the wellness playbook – transforming a once sterile and strictly curative industry into a more holistic, lifestyle-oriented, and even pleasurable one.
In this new era, hospitals will take inspiration from five-star resorts, yoga studios might measure improved telomere length, and prescriptions may be coupled with hyper-personalised guides to optimal health.
Adding colour to wellness
Graphic videos and the protests of last summer prompted many businesses to voice support for anti-racism. While diversity and inclusion have become a popular topic in the wellness industry, this trend argues that to generate substantive change, the wellness industry must recognise and address the false narrative that wellness is for affluent white people. It discusses how the industry can add colour to wellness by valuing black consumers and wellness professionals and describes the different ways that black people actually experience wellness offerings and spaces, highlighting racial inequalities.
Resetting events with wellness: you may never sit on a banquet chair again
Around mid-March 2020, the pandemic brought in-person events to an abrupt halt. And no matter the power of technology and the gratitude we felt for Zoomed Wi-Fi connectivity, the world hungered for personal interactions.
But there was a silver lining: A new trend that will forever change meetings and events was born, with wellness at the core. New hybrid events (in-person and virtual gatherings) sprouted like mushrooms after a spring rain. Technology companies raced to be the platform for hosting hybrid meetings. Investors threw money at tech companies, and within months of the pandemic shutting down most in-person-only gatherings, new companies had taken hold, and a new world was emerging.
Money out loud: financial wellness is finding its voice
Money has topped the “do-not-discuss” list for decades – right alongside religion, sex and politics. But it’s 2021, and transparency is trending. A culture craving authenticity is breaking the money taboo – transforming finance from a hush-hush, one-size-fits-all, cut-and-dry industry to one that’s more human, empathetic, and, dare we say, fun.
This growing openness is being driven by a much larger mental health awakening. And with research linking financial stress to anxiety, depression, high blood pressure, respiratory conditions and more – it’s about time money is put under the microscope.
This growing financial wellness movement is moving money talk far beyond the bank. Financial therapists are tackling the intersection between money and mental health, and the three billion views of #personalfinance content on TikTok prove that finance influencers are officially a thing.
In 2021 and beyond, we’ll begin to see the end of financial systems designed to profit from our failure and the start of financial wellness awakening. Money talks. It’s time we start using a language everyone can understand.
2021: the year of the travel reset
The coronavirus pandemic acted as a near-complete brake on travel in 2020. The pause gave everyone – consumers and suppliers – the opportunity to think about rebooting travel for the better by correcting overtourism, becoming more conscious of where our money goes, and how to use the enormous power of tourism to sustain cultures and environments and perhaps even leave them better off.
Looking ahead, the year 2021 may be the year that all travel becomes wellness travel. From the manic travel of 2019, which was the ninth year of record-setting growth in travel, outpacing global economic expansion, 2021 will be the year of the travel reset – going slower, nearer and more mindfully. But travel will reset fitfully, mirroring the vaccination rollout, which has prompted optimism as well as tentativeness.