TTG Asia
Asia/Singapore Tuesday, 30th December 2025
Page 921

Singapore tourism SMEs clinch lifeline from STB-Visa MoU

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Singapore Tourism Board (STB) and Visa have signed a three-year MoU to buoy up tourism and lifestyle SMEs that have been impacted by Covid-19.

The collaboration focuses on two areas to revive the local tourism industry: marketing partnerships, as well as joint research and analytics.

STB, Visa partner to drive local spending and support tourism and lifestyle SMEs battered by Covid-19

In the first phase of their marketing partnership, which will be launched in October 2020, both organisations will tap on their respective campaigns – #SingapoRediscovers and #WhereYouShopMatters – to encourage Singaporeans to shop from local retailers and support the domestic economy.

STB and Visa will also roll out joint campaigns centred on three key themes: Escape, Feast and Shop. These themes are aligned to encourage spending at hotels, attractions, F&B outlets and other local retailers. Partnership efforts will also profile homegrown brands and business owners, including showcases of how SMEs can adopt e-commerce and technology such as contactless payments.

In the second phase of the marketing partnership – when international travel resumes – experiences, events and activities in Singapore will be promoted through content creation, promotions and tourist privileges. These campaigns will be launched in phases in key markets based on readiness to travel. STB and Visa will also trial initiatives to drive incremental spending through cross border e-commerce.

Under the push for joint research analytics, both organisations will combine proprietary data, as well as research and analytical capabilities, to derive insights on how Covid-19 has changed domestic and international consumer behaviour. These insights will help identify new trends and opportunities that will be shared with local SMEs.

This has been kickstarted by the collaboration’s first report, Impact of Covid-19 on Tourism in Singapore and the Road to Recovery and Transformation. The report found that local brands are the worst hit, experiencing double-digit negative growth, with a lack of online presence; while Orchard Road and Marina Bay were the hardest hit precincts.

In the next phase of their data and research collaboration, STB and Visa will focus on the impact of Covid-19 on business travel. Business travel represents the country’s highest-yielding segment, and this in-depth study will identify changing behaviours, new trends and growth opportunities to guide future campaigns on capturing inbound business tourism spend.

As international travel gradually resumes, the partnership will be scaled up to include joint international marketing, powered by data and insights derived from their combined research. The aim is to develop marketing strategies and initiatives to help Singapore businesses capture demand once global travel resumes.

DCT Abu Dhabi taps Tripadvisor’s new data platform to power campaign

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The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) is among the early adopters of Tripadvisor’s newly-launched first-party data platform delivering audience targeting, insights, and performance reporting. The tourism board has leveraged the data-intelligence solution dubbed Tripadvisor Navigator for its latest campaign, set to launch year-end.

With the goal of promoting Abu Dhabi as a top destination to the Tripadvisor audience, the co-branded promotion will target high-intent travellers to discover more about the destination and deliver efficient conversions for DCT Abu Dhabi‌.

DCT Abu Dhabi utilises ‌Tripadvisor’s‌ ‌new‌ ‌‌data‌ ‌platform‌ ‌for new campaign‌ ‌to‌ drive‌ traveller inspiration‌ ‌

Tripadvisor Navigator connects an advertiser’s brand, via first-party audience segments, with the platform’s high-value audience. The campaign also incorporates a bespoke insights platform that enables partners like DCT Abu Dhabi‌ to monitor performance in real-time, allowing them access to a market-specific understanding of the way users are engaging with the destination and how it stacks up against competitors.

“As‌ ‌the‌ ‌world‌ gradually ‌reopens‌ ‌following‌ ‌this‌ ‌pandemic,‌ ‌real-time updates and active travel audience insights are more important than ever.‌ ‌The‌ ‌Tripadvisor‌ ‌platform‌ ‌is‌ ‌a‌ ‌powerful‌ ‌demand-driver‌ ‌for‌ ‌our‌ ‌destination‌ ‌and‌‌ ‌a‌ ‌fantastic‌ ‌resource‌ ‌for‌ ‌decision‌-making‌ ‌when‌ ‌it‌ ‌comes‌ ‌to‌ ‌our‌ ‌marketing‌ ‌spend. This is‌ ‌especially the case‌ when it comes to ‌tracking‌ ‌current‌ ‌trends‌ that ‌are‌ ‌changing‌ ‌with‌ ‌a‌ ‌high‌ ‌level‌ ‌of‌ ‌frequency,” ‌said‌ ‌‌Saeed Al Saeed,‌ ‌destination marketing director,‌‌ ‌DCT Abu Dhabi.‌ ‌ ‌

The tourism board has also launched a new range of content in the form of bespoke videos and podcasts designed to engage prospective travellers and inspire travel to the emirate once international travel resumes.

Coordinated global Covid-19 plan to save travel and tourism on the horizon: WTTC

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Medical workers checks body temperature of passengers at airport terminal. Staff in uniform and masks. Public safety concept. Virus prevention, coronavirus test in terminal.

WTTC is confident that an internationally coordinated plan to save the travel and tourism industry will be sealed by mid-October, following extensive discussions with several governments around the world and a letter signed by 120 CEOs to the heads of state of the G7 countries.

The UN agency said that it has been in talks with various governments regarding a globally coordinated plan of action to bring clarity on Covid-19 testing and reporting – a crucial step towards restoring traveller confidence and saving the battered travel and tourism sector.

WTTC hopeful for an international agreement on Covid-19 testing, reporting and repatriation

WTTC is hopeful that an international agreement will be endorsed by the European Union at a meeting of EU tourism ministers on September 28, and more widely by all the G20 group of countries in early October.

The coordinated international plan is focused on securing widespread international agreement on the standardised testing protocols on departure, including no quarantine for travellers; as well as each government guaranteeing protection for travellers and ensuring resources are set aside to repatriate travellers.

Also included in the plan is establishing agreement on a traffic lights system of reporting Covid-19 numbers to ensure global consistency, with reduced or removed quarantine periods based on cases above or below 25/100,000 of the population over a 14-day period; as well as piloting of air corridors to resume international and business travel.

The deals hope to reverse travel restrictions such as damaging blanket quarantines, which have seen international travel and visitor numbers collapse, WTTC said.

Gloria Guevara, WTTC president and CEO, said: “Agreed international protocols on traveller testing on departure could be the key to removing economically devastating travel restrictions, which have crushed consumer confidence to travel and have hobbled the hopes of an economic revival, which is so desperately needed.

“Governments around the world need to align their policies to create the conditions necessary to ensure the introduction of a comprehensive testing programme with globally-recognised protocols. By countries working closely together, we hope we can look forward to an international accord by members of the G20 group of countries in October to revive travel and tourism and millions of jobs around the world.”

Thai long-stay visa announcement draws mixed trade reactions

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  • First step towards return of international tourists
  • Visa appears to benefit mostly expatriates and ‘snowbirds’, and not the wider tourist demographic
  • 14-day quarantine requirements could discourage takers but benefit certified quarantine hotels

The Thai Cabinet’s decision on Tuesday to in-principle approve a special long-stay tourist visa has drawn criticism about the programme’s limited true benefit to the country’s devastated travel and hospitality industry, although some have acknowledged it as good first step to international tourism recovery.

The long-stay visa could potentially benefit ‘snowbirds’ who seek Thailand’s tropical warmth during winter months

The special tourist visa (STV) scheme would cost 2,000 baht (US$64) for 90 days and be renewable twice for a total of 270 days. Visitors would need proof of long-stay plans, such as paid accommodation or evidence of property ownership; doctor’s appointments for medical tourists; a certificate to prove they are Covid-19-free; and have sufficient travel and health insurance.

Marisa Sukosol, newly appointed president of the Thai Hotels Association, said the STV was “the first step that we need to take for the survival of the hotel economies here in Thailand”.

Although the Thai government has lifted restrictions for 11 groups of people in Thailand, including families and business executives, the country remains out of bounds to international tourists.

C9 Hotelworks’ founder Bill Barnett, who remains “cautiously optimistic” about the programme, said implementation would take time since the scheme was proposed by the Ministry of Tourism and Sports and would need to be vetted by other ministries.

Others in the trade are less optimistic, saying that the STV is more suitable for long-stay expatriates who lack the spending habits of tourists, as well as ‘snowbirds’ – travellers seeking warmer holidays to escape winter at home – who now have other, cheaper and possibly more appealing options.

Trade players have also questioned the plausibility of the scheme’s financial targets.

“Although they are only expecting 1,200 foreigners per month, the Thai government is expecting a payout of around one billion baht per month, which seems excessive particularly if the foreigners spend the whole time with family or friends,” tweeted British travel blogger Richard Barrow.

Bailey: limited flights and industry participation could restrict the STV from benefitting the wider hospitality industry

BTM Services hospitality and leisure travel consultant Chris Bailey remarked: “The STV is certainly a step in the right direction, specifically in getting the Thai population comfortable and accepting of the reopening of their borders to foreign visitors. But that’s about where it ends.

“By pure mention of two to three flights per week and select programme participants from hospitality, (I’m not certain) how will this go anywhere near helping the wider hospitality sector and tourist companies survive in their current precarious state.”

Focus on trace-and-track preferred
To qualify for the STV, travellers must comply with a 14-day quarantine along with measures set by the Ministry of Public Health of Thailand.

However, as long as quarantine requirements remain, Andre van der Marck, founder and managing director of Travel Exclusive Asia, believes that the scheme does not represent a “serious reopening of the country”.

He added that it is critical that the Thai government establishes “stringent test measures” or “a mechanism that allows numbers to return from certain markets, like what’s happening in Europe now”.

Emphasising that a careful approach to bringing tourists back into Thailand is needed, Anthony Lark, president of the Phuket Hotels Association, said: “As long as there is a safe, well managed process to ensure these guests are Covid-19 free, we support and appreciate this and other ideas to open the doors to visitors, especially to those from relatively safe countries like Taiwan and New Zealand.”

Meanwhile, the compulsory quarantines for travellers holding the STV may provide a much needed lifeline to accommodation suppliers. The scheme allows STV holders to choose a state quarantine, an alternative state quarantine or hospital quarantine.

Barnett said tapping the quarantine market could boost hotel occupancies, many of which are currently running in the single or low double digits, by 300 to 400 per cent. He observed at least 80 hotels in Phuket and 100 more in Bangkok had in August applied for the alternative local state quarantine and alternative state quarantine certifications.

World Expedition goes on walking tours in New Zealand

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Adventure travel specialist World Expeditions has launched a new walking tour company dubbed Great Walks of New Zealand, offering 21 self-guided and guided walks on New Zealand’s South Island.

Crafted to offer flexibility, walkers can choose between a professionally guided, pack-free walk, complete with luggage transfers and lodge/cabin style accommodation; and a self-guided, full-pack carrying trek, with shared accommodation at DOC Great Walk or a private hut.

Self-guided hikes on lesser-known tracks like the Nydia Track are among 21 offerings by World Expeditions’ new brand Great Walks of New Zealand 

The walking tours come in varying degrees of challenge and duration, ranging from a four-day introductory-style walk through to a 12-day challenging trek. Customised walks are also available.

Options include six different walks on the Queen Charlotte Track in the Marlborough Sounds region, ranging from an introductory-level hike and cruise combination itinerary to a self-guided six-day, extended hike. As well, there are four variations in the Abel Tasman National Park and a five-day self-guided Heaphy Hike.

For off-the-beaten-track walks, the company also offers self-guided hikes on lesser-known tracks including Banks Peninsula, Old Ghost, Paparoa, the Kaikoura Coastal and on the Nydia Track. The range will be expanded to include North Island walks in coming months, according to World Expeditions CEO Sue Badyari.

Vietjet to restart select international flights from Vietnam

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Vietnam’s budget carrier Vietjet will reopen some of its regular international flights from Vietnam to Japan, South Korea and Taiwan from September 29, 2020.

Vietjet will resume commercial flights to Japan, South Korea and Taiwan this month 

The airline will operate once-weekly flights from Ho Chi Minh City to Tokyo’s Narita every Tuesday, and one flight per week from Ho Chi Minh City to Seoul’s Incheon every Wednesday. It will also fly from Hanoi to Taipei’s Taoyuan once a week every Thursday.

Passengers departing from Vietnam must present a medical certificate with a negative Covid-19 test result taken within three days before departure time as well as comply with mandatory quarantine requirements of the host countries.

Chinatown Murders game tour

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Why
As Singapore welcomes the revival of small group tours, operators are evolving their tourism products to cater to a domestic clientele. That greater demand for something beyond the cookie-cutter experience among locals exploring their own backyard has prompted travel agencies to push out a raft of immersive, value-added experiences.

What
Local agency Tribe Tours has gamified the tour experience in what it touts is the first-of-its-kind product in the local market. Chinatown Murders is a walking tour – with a whodunit murder mystery twist. Participants put on their imaginary Sherlock Holmes caps and work together to solve challenging puzzles in one of Singapore’s richest heritage districts. While there is no overall time limit, each puzzle has a ten-minute countdown to beat. Our tour took two-and-a-half hours.

How
Our Chinatown Murders journey started out with a pre-tour briefing, before each participant is handed sanitised mini-intercom units, earpieces, and hand sanitiser.

In keeping with safe management measures, this game tour can be played in teams of two to five persons, capped at 10 participants. Our 10-person outfit was split into two teams of five, led by a group of game masters and a guide-slash-storyteller. Each team was supplied a game kit, comprising material needed for our mystery jaunt, such as a puzzle book, a map and markers.

We kept our eyes peeled for clues hidden in our surroundings, and ears open for possible hints dropped by our storyteller. Each puzzle we solved helped unlock a new clue that narrowed down our suspect list, and brought us a step closer to nabbing the killer.

In between solving puzzles, our storyteller role playing a character which has lived in Chinatown for 48 years regales us with tales about growing up in the district – though a work of fiction, the stories were inspired by real people, we are told.

For a walking tour, the mini-intercom units worked excellently as all of us could hear the guide well, even from the back of the group. It also helped the guide summon some of us back to the meeting point whenever needed.

Verdict
Overall, the experience was a fun and interactive spin on the traditional walking tour. Already, the concept has piqued the interest of some local audiences, with Tribe Tours co-founder Jason Loe reporting bookings coming in from interest and corporate groups.

It’s easy to see why – the game tour makes for a refreshing alternative to typical icebreaker activities and team-bonding games. Throughout the tour, our game masters repeatedly emphasised teamwork ¬– indeed, we found that splitting up the puzzle-cracking between the members helped speed things up, while fostering greater discussion and collaboration.

I personally felt that the tour could have struck a finer balance between historical commentary and fictional storytelling. As much of the guide’s narration was fictional retellings, I did not learn as many new facts about Chinatown as I’d hoped. An even more immersive experience could be achieved if the commentary incorporated lesser-known tidbits about Chinatown or non-fictional accounts about its previous occupants.

Although we were told from the get-go that this game tour wasn’t a contest, it was hard for our competitive instincts not to kick in. Since safe distancing rules have taken inter-team collaboration off the table, the tour experience could have been enhanced with the introduction of a solid competitive element. – Additional reporting by Cheryl Ong

Rate: S$50 (US$37) per person
Frequency: Every Friday/Saturday/Sunday from 10:00 to noon
Contact
Tel:+65 96600687
Email: bookings@tribe-tours.com
Website: https://singaporediscovers.tribe-tours.com/niu-che-shui-murder-mystery-game-tour/

Luxury travellers ready to hit the road again: SLH survey

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A segment of less risk-averse travellers are continuing to drive pent-up demand for luxury holidays this year, despite ongoing uncertainty over international travel restrictions, according to a recent survey by Small Luxury Hotels of the World (SLH).

Conducted in partnership with Liz Hall Hotel & Travel Consulting, the survey looked at the current travel sentiments of more than 6,000 members of the luxury brand’s Invited member loyalty programme.

Luxury travellers keen to travel again, with most favouring domestic destinations, finds SLH survey 

The results show a desire to travel this year wherever possible, adapting travel plans to changes in governmental advice, and a preference for smaller hotels where their experience can be managed and customised.

The survey results split the recipients into three groups: the Travel Ready, those who have already booked and even travelled, taking increased safety precautions in their stride; the Travel Reserved, those who are keen to get away but still cautious about potential risk; and the Travel Reluctant who are unlikely to travel until things have returned to ‘normal’.

With over 46 per cent of recipients expecting that they will be in the same position financially next year, it comes as no surprise that over 30 per cent fall into the Travel Reserved group and are currently planning a holiday in 2021.

Short breaks take priority as only six per cent indicate they would reduce spending on short breaks over the next 12 months, with holidays prioritised above personal purchases such as clothes, electronics, furniture and even outings to bars, theatres and restaurants close to home.

Domestic travel takes the limelight, with 61 per cent of global members (44 per cent in Asia) planning to take a staycation, of which 17 per cent plan to do so during 4Q2020.

SLH reservations data for bookings originating from Asia-Pacific since August 1 reflects these numbers, with 93 per cent of reservations for local hotels. International bookings were mainly for 2Q2021 visits, with top destinations being Maldives and the UK. Most are also mindful of travelling safely, with a majority agreeing almost unanimously (93 per cent) to additional health checks at the airport.

In terms of selecting accommodation, over 90 per cent of recipients stated that they would feel most comfortable in a small hotel, while private residences were also popular. Location, flexible booking options and cleanliness were guests’ most important considerations.

Discounts and offers ranked least importantly to SLH guests – 28 per cent are of the view that there should be no discounts at all, with hotels investing in hotel services to ensure guests’ safety at luxury standards instead. In addition to cleanliness-related conditions such as capacity adjustments, accredited Covid-19 certification, enforced social distancing, face masks, guests would favour hotels which can also offer enjoyable activities safely as well as those with an outdoor focus.

Adult Singaporeans to get US$74 tourism vouchers; visitor caps at attractions raised

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From December, all Singaporeans aged 18 and above will receive S$100 (US$74) worth of SingapoRediscovers vouchers, which can be used on staycations, attraction tickets and tours.

The vouchers will be provided in denominations of S$10 via the SingPass government portal, and will be valid for seven months between this December through end-June next year, reported Channel NewsAsia.

SingapoRediscovers vouchers can be utilised on local hotel stays, tickets to attractions and tours; a domestic tourist snapping a photo of the floral display at the Flower Dome at Gardens by the Bay pictured

A S$10 subsidy will also be provided for children and youth tickets for attractions and tours, according to a fact sheet distributed by the Singapore Tourism Board (STB) on Wednesday, said the report. Each adult may purchase up to six children or youth tickets at subsidised prices during the duration of the scheme, it added. More details on the redemption mechanism will be announced in November.

Trade and industry minister Chan Chun Sing was quoted by the report as telling reporters at the Jurong Bird Park on Wednesday that the move will help the local tourism industry hit hard by Covid-19 to rebound. “This is not a social assistance scheme. This is an economic scheme to help our tourist attractions to preserve their capabilities that have been built up over the years, while they consolidate capacity in the interim,” he said.

STB CEO Keith Tan said the agency will put out a tender to appoint the platform providers for the redemption of the vouchers, according to the report. “We envisage it to be fairly simple and straightforward. We don’t want it to be too complicated for our locals using it, as well as for the merchants who benefit from it,” he added.

Last month, deputy prime minister Heng Swee Keat announced that the government would set aside S$320 million in vouchers to encourage its citizens to participate in the SingapoRediscovers domestic tourism campaign. All licensed hotels, attractions and tours that have been approved by the STB to operate or reopen can benefit from this scheme.

From Friday, attractions that have received approval to resume operations can apply to the STB to increase their operating capacity from 25 per cent to 50 per cent, subject to approval by the Ministry of Trade and Industry. Attractions can also apply to increase the capacity at their outdoor shows, which were previously limited to a maximum of 50 people.

Australia’s first Fairmont to open in 2023

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Accor will bring the luxury Fairmont brand to Australia for the first time, with the Fairmont Port Douglas set to open in Far North Queensland come 2023.

Set on the edge of two UNESCO World Heritage sites – the Great Barrier Reef and the Daintree Rainforest – the hotel in the coastal town of Port Douglas will boast 253 rooms. On-site amenities include several restaurants and bars, a spa, treetop walk and conference facilities, designed around resort-style pools.

Fairmont Port Douglas will bring a new level of sustainable luxury to Australia’s Far North

The hotel is also planning to work with the local Kuku Yalanji community, traditional owners of the land, to provide Indigenous Welcome to Culture and Smoking Ceremonies for special events.

As the first hotel in the region to achieve Ecotourism Australia’s Eco Destination Certificate, Fairmont Port Douglas has been recognised for its strong environmental credentials, winning the Communities & Culture Award at the Sustainable Destinations Awards in March 2020.